Pillar 1
Building a Digital Foundation   

When gearing up your organization for digitization, the right infrastructure must be built to establish a solid base prepared for 3D adoption. Which means:   

• Advocating   
• Learning  
• Defining   

Advocating – The process of designing apparel using 3D technology can be challenging. Not all employees may be receptive to change or willing to adopt new technologies. Therefore, identifying the team members who will support you throughout the journey is crucial. In the long run, this will allow you to better understand and address internal obstacles, and to use the support to overcome resistance within the organization. This team will also grow and share their knowledge of best practices and techniques to help others adapt to the changes.

Learning – To effectively onboard employees to 3D technology, professional training and easily accessible learning resources are required to develop a workforce proficient in digital skills. Prior to beginning, a comprehensive training program should be established, where individuals can acquire the necessary skills, which will be essential for them to adapt to the change. It is important to provide your team with an accessible and user-friendly learning source, such as Browzwear University, where they can acquire the essential tools and skills needed to become proficient users of Browzwear’s 3D clothing design software, VStitcher. When more employees have successfully adopted 3D and have reached a certain level of proficiency, it is essential to identify the teams that will work with digital tools to ensure alignment, in order to establish efficient and seamless workflows.

Pillar 2
Digital Product Creation (DPC) 

Once a digital infrastructure has been established, the Digital Production Creation process can be carried out gradually, with Browzwear’s fashion design software at the core. Yet this process is complex, requiring cooperation between each of the stakeholders of the product, from design teams to vendors, while maintaining a collaborative environment. Therefore, as changes and adaptations are made, all members can be kept aligned throughout the process. Rather than being a siloed process based on a single technology, DPC requires cross-functional collaboration and integration, covering aspects including: 

• Prototyping   
• Fitting  
• Vendor collaboration   
• Sellability  

Prototyping – Shifting from a traditional physical prototype to a 3D apparel digital twin is not an easy process, and trust must be established by both the creators and the validators that what is seen on the screen will bring the same outcome from the manufacturer.  

Fitting –The first step to achieving accuracy is by validating the sizing and technical fit of the garment, ensuring that each physical property of the garment and how the materials behave and interact when worn on the body.  

Vendor Collaboration – Another way to ensure accuracy and consistency from DPC through to production is by enabling the vendors and manufacturers to participate in the process and understand the 3D garment they will receive. Reading the details, knowing the internal VQS, and proactively working on the garment before production is key to receiving a physical twin.   

Sellability– At this stage of the creation process, digital tools promote a cost-saving approach and prevent errors and waste from occurring further down the line. One essential tool is Voice of Customer, which enables brands to manufacture the sellable to avoid garment write-offs. When you gain consumer knowledge and insights at the pre-production stage, future collections can be prepared and adjusted accordingly. This works to hasten time to market by selling sellable products only and minimizing future costs.   

Having a well-functioning DPC stage enables the organization to run the rest of the digital transformation process. If this process is accurate, then it will achieve the following:   

• A common ‘digital’ language across the organization 
• Decisions are made over true-to-life digital samples  
• A significant reduction in both textile and resource waste  

Pillar 3
Digital Asset Sharing  

Once the DPC process has been defined, all foundations are set in place, so you can begin scaling the technology across your organization. Now’s when it’s time to think about managing all of the digital assets for selling throughout the B2B pipeline. One of the most significant differences between digitally transformed companies and those that have kept the traditional model is digital asset sharing.  This most often consists of the following: 

• Digital Ecosystem 
• Visual Merchandising  
• Digital Assortment      
• Virtual Store Layout  

Digital Ecosystem- By utilizing Browzwear’s Open Platform, companies can access a constantly expanding ecosystem of pre-integrated partners and services to integrate their in-house software and processes. By utilizing a variety of technology solutions, apparel companies can harness the power of 3D throughout the design, production, and sales process.

Visual Merchandising – By having a digital twin assortment that accurately represents the physical collection, retailers can roll out the 3D store simulation faster and with a high level of precision.   

Digital Assortment- Apparel brands can only prepare seasonal collections using digital garments. This enables retailers, wholesalers, and manufacturers to plan and ensure they meet customer demands before physically producing the pieces.  

Virtual Store Layout- With digital assets, the internal pitching process can be carried out virtually using digital, photorealistic showrooms and interactive catalogs. This facilitates the development of an end-to-end digital workflow covering each aspect of the supply chain and product lifecycle from the design to the consumer level.  

Pillar 4
Consumer-Centricity  

As proficiency in digital technology increases throughout the company, and it becomes integrated into production and business operations, the company can expand into customer-facing areas. While this expansion can occur earlier, having a strong foundation in place allows for a seamless and more efficient process.

Digital selling on the consumer front includes:   

• Digital showcasing  
• Interactive tools for eCommerce   
• Consumer insight   

Digital showcasing – Allows the selling process to be conducted with digital garments only, and buyers can enjoy an immersive and interactive online shopping experience. Tools such as digital catalogs offer brands a virtual alternative to in-person meetings. Moving to a virtual showroom significantly reduces the cost of physical sample production and facilitates risk mitigation. Pricing can also be aligned across the board, eliminating cost uncertainty.   

Interactive tools for eCommerce– Interactive tools can showcase digital garments across eCommerce platforms. For example, 3D product configurators allow users to maneuver the garment and view it from different angles to achieve their desired result.  

Additionally, other tools that work to combine a personal avatar with a made-to-measure garment create the ultimate personalized shopping experience. It’s solutions like these that untimely boost buyer confidence in online shopping.  

Consumer insights– Utilizing sales data to understand and analyze the market’s behavior and have the ability to make informed decisions before releasing a collection. The information obtained can be used to improve or modify garments in 3D to optimize the collections, speed time to market, and significantly save on production costs.  

Let’s Wrap It Up  

It is important to note that there is no universal approach or single technology that can be used for large-scale digital transformation. An organization must go through multiple stages of transition to establish a new digital culture and implement core processes. Once a strong foundation is in place, it can be further developed and tailored to the organization’s specific needs, covering everything from the organizational structure to technology and customer needs

If you are considering starting a digital transformation journey, our business solutions team is available to guide you through the process. This includes evaluating your current organizational structure and readiness for digital adoption, as well as identifying the tools and strategies needed to provide a comprehensive solution that fits your unique needs.