On the evening of May 30, more than 300 guests attended our “Inspiring the Digital Revolution” event at the Fashion Institute of Technology in NYC. The hall was filled with amazing energy and ideas as attendees had the opportunity to mingle. We were pleased to welcome some of our ecosystem partners who were able to share their products and tools with everyone in attendance. These partners include Vizoo, Fit3D, Metail, Jeanologia, swatchbook, BeProduct and Kalypso.
Throughout the event, attendees also had the opportunity to hear from our special guest speakers. First, we heard from Shaul Cohen, Executive Vice President at Jordache, who shared that 3D is the future of apparel industry and tips for successful 3D integration. Lotta Jurica, Design Director at Adidas, took the stage and brought physical samples of garments she designed in 3D. We were grateful that she showed her design process from sketching and concepting to viewing the garments in 3D. Ada Suneson, VP of Technical Services at PVH, discussed how they are using the software to place graphics, change colorways, and apply patterns. She went on to explain that the 3D garments they create are then used tin virtual showcasing rooms for retail purposes. We also heard from Margarita Pasakarnis, 3D Manager at VF Jeanswear, who showed how she is using 3D to evaluate fit and make design changes. She spoke specifically about using Lotta to design lines on the back pockets of jeans.
After the presentations, attendees enjoyed the Q&A portion of the event where they were able to have personal conversations with the speakers.
Thank you to everyone who came. We enjoyed hosting you and look forward to seeing you again soon. Check out more of our pictures from the event here. And if you have a moment, we would appreciate your feedback on your experience. We’ve created a short survey to help us make improvements for future events. Please click here to respond.
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