Published on October 20, 2020, by VNTANA

Industry leader in 3D automation workflows will offer a free version of 3D Collaboration Platform to assist designers in the retail industry hit hard by COVID-19

LOS ANGELES, CA (October 20, 2020) – VNTANA, the industry leader in 3D automation software, together with Browzwear, the leader in 3D fashion design software, today announced the launch of VNTANA’s new 3D Collaboration Platform for freelance designers that allows them to create shareable 3D web versions of their Browzwear designs for free. This enables fashion designers to easily share their designs in 3D, get feedback and distribute their 3D designs across all eCommerce, social media and advertising platforms.

The VNTANA platform is completely free to freelance designers and allows them to reduce the file size of their Browzwear designs by more than 95% while maintaining fidelity, making them light enough to embed on websites like Behance or Artstation. The platform also generates a sharable link and QR code to make sharing easy. Designers will also have access to annotation and commenting tools so brands and manufacturers can leave feedback directly on 3D models, removing the need for screenshots and back and forth emails, saving them time.

“Our mission is to democratize 3D by making it accessible to designers, marketers, product developers and consumers regardless of their experience with 3D,” said Ashley Crowder, CEO and Co-Founder of VNTANA. “Our team wanted to give back during this tough time for the industry and thought giving 3D fashion designers our software for free was a great first step.”

Are You A 3D Designer? Apply Here!

Directions on how to export from Browzwear to upload to VNTANA are below:

“The acceleration of digital presentations during physical lockdown has dominated fashion news in recent weeks, but a partnership between Adobe Substance and Browzwear is a game changer in terms of simplifying the garment design and production pipeline. It’s a partnership that leverages the powerful textile design tools of Adobe Substance within Browzwear’s 3D digital garment sampling solution that replaces physical prototypes with digital ones, without loss of garment accuracy and integrity in the final physical product. In short, this solution is eliminating physical print iterations for dozens of U.S. and European brands manufacturing in the Far East who are battling with Covid-19 challenges.”

Read the full story, by Brooke Roberts-Islam here

 

 

Embracing the “new normal” due to the coronavirus pandemic means going full throttle on all things digital — even for fashion brands.

Singapore-based brand Browzwear, a technology solution firm for the apparel industry, and Stitch, a tech incubator originating from PVH Europe, said the companies will work closely together with the newly launched Stitch Accelerator Program, which creates 3-D design workflows and tools for fashion and apparel brands.

Read the full article, by Tracey Meyers on April 15, 2020

 

WWD interviews leading solution providers in the apparel industry about coronavirus’ current impacts and requisite future planning. As part of the article, Ms.Sharon Lim, Browzwear’s CEO, weighs in:

“A global crisis on the scale of COVID-19 is less ‘if it happens’ than ‘when it happens,’” Sharon Lim, chief executive officer of Browzwear, a digital fashion solution firm, told WWD. “That’s why it’s key that manufacturers build contingency plans to mitigate the impact to their business. At this point, the time frame to prepare for these changes is very slim.”

Lim said whether it’s sourcing or manufacturing, fashion businesses reliant on China are inevitably facing supply issues. “With factories closed and the flow of materials and finished products interrupted, they’re unable to get the products they need. Without contingency plans in place, manufacturers can’t get things like fabric, buttons and zippers [trims], and designers can’t get the samples for their showrooms made and retailers, especially ones who have adopted just-in-time business models, will be without merchandise to sell.”

What brands can do, Lim explained, is investing in digital technologies that take the pressure off of physical dependencies, as well as streamline efficiencies through solution providers to secure a more transparent, tighter supply chain.

“Every company should review their entire supply chain as well as that of their suppliers and make sure they have plan B in place for every piece of fabric, every button and every factory. They should also review their processes to make sure they’re operating as efficiently as possible, and where technology makes it possible, reduce dependence on physical items in lieu of digital ones, for example, using 3-D renderings in place of physical samples in their showrooms.”

Source: WWD Full article By Tracey Greenstein, March 3, 2020

 

WWD on Browzwear’s collaboration with Sketchfab and the 3D Fashion Future

At Browzwear, we are always developing features and integrating with partner technologies so we can enable the fashion industry to leverage 3D in as many ways as possible, at every step of the product life cycle. Our January update includes a number of exciting additions, and one of them, our collaboration with Sketchfab, was covered by WWD earlier this week. 

You can read the full article here, but in case you’re not yet a subscriber, we’ll recap the piece here. 

WWD Tech reporter Adriana Lee acknowledges that sharing a realistic-looking garment digitally is a big challenge, but it’s one that we’re solving with Sketchfab, the de facto standard for 3D renderings. 

She notes that designers will now be able to import and export 3D files from other applications and share interactive 3D models across the web. With support for Sketchfab’s HTML 3D viewer, there’s no loss of quality and no additional manipulation is needed. 

Lee rightly imagines the myriad of opportunities this enables, including using 3D renderings of products to gauge consumer demand pre-production. 

This is a perfect example of how 3D can drive smarter decisions while enabling a more economically and ecologically sustainable fashion industry, one in which we produce fewer items, but sell more of them. 

Source: WWD Full article By Adriana Lee, January 27, 2020

Learn more about Browzwear X Sketchfab collaboration