New animation and smart pattern tools are all added to VStitcher to ultimately deliver a better product to consumers with a more efficient workflow and supply chain
Browzwear, a pioneer of 3D technology for the fashion industry, today announced the launch of its 2021.1 product update. The release includes significant enhancements to Browzwear’s 3D visualization and dynamic animation capabilities, honoring the brand’s commitment to bring true-to-life representation of garments to apparel professionals and businesses. With the new product features being released in this edition, Browzwear is enabling a more seamless production of garments from concept to commerce and, as a result, empowering more designers to bring their creations to life in 3D, affecting both their bottom line and the planet positively.
Additional enhancements to Browzwear’s solutions, created specifically to ease the workflow of both fashion designers and pattern makers, include:
The new workspace gives all VStitcher and Lotta users the ability to bring their avatars to life and create engaging animations without needing any prior skills. The workspace offers capabilities such as slow motion, importing animation sequences, animated camera presets, and export formats such as obj+MDD, fbx+mc, and Alembic.
Oliver, the New Male True-to-Life Avatar
The 2021.1 update introduces Oliver, a new ultra-realistic parametric avatar whose measurements can be adjusted as and when needed. By working with parametric avatars, users can enjoy enhanced visuals with each garment simulation.
New Dart Tool
This new tool stands out from others in the industry because it is a live object that provides the flexibility to continuously develop and adjust patterns. With this new powerful tool, users can perform actions on the dart that mimic real-life pattern-making techniques, including rotating, splitting darts into multiple darts, and curving the darts.
The Walk Tool
The new feature is the digital version of a frequently used real-world pattern making technique. This feature allows users to inspect and adjust their pattern pieces in the 2D window in real-time while walking to assure they are designed correctly to avoid any errors further down the line. This includes functions such as sliding, inserting notches, mirroring, cloning, snapping, and more.
”We’re proud to remain at the forefront of solution development for the apparel industry and will continue developing our technology so apparel professionals can make incredible garments while reducing fashion’s environmental footprint,” says Avihay Feld, Co-founder, and CEO of Browzwear. “Our commitment to being true-to-life goes hand in hand with our obligations to make our users’ workflows easier and smarter as they bring their creativity to life, without limitations.”
VStitcher and Lotta users can download the new version here.
NEW YORK (PRWEB) NOVEMBER 10, 2020
Browzwear, a global leader in 3D technology for the apparel industry, and the University of Salford, a Manchester-based institution whose fashion design program is recognized among the world’s best, today announced a partnership that will enable aspiring fashion designers to develop technology-based skills that are increasingly in demand throughout the industry.
With a commitment to providing training and a skillset that positions graduates for success in an increasingly-digitized industry, the Fashion Design program, part of the School of Arts, Media and Creative Technology will now include Browzwear as a core part of its undergraduate and postgraduate curricula. In addition to using Browzwear’s VStitcher to showcase their talent and creativity in the classroom, students have the opportunity to work with well-known brands, partake in internships and participate in other projects and challenges.
The University, who selected Browzwear for its user-friendly interface, broad array of integration partners and prominence in the industry, is among a growing number of educational institutions that include Browzwear as a central part of their fashion design programs. Browzwear also offers these students access to its on-demand learning platform, Browzwear University, ensuring that their experience with the software is supported both inside and outside of formal teaching sessions.
“The pace of digital transformation in the fashion industry is accelerating and we’re seeing advancements that you’d expect to take five years be condensed into a few months. Whereas the use of 3D to build and merchandise collections was a rarity just a few years ago, it’s quickly become an imperative, and designers who have cultivated this skillset are in extremely high demand” said Bashir Aswat, leader of the fashion program at Salford. “By introducing our students to the technology early in their studies and continuing to give opportunities to hone their skills throughout their education, we are confident we are setting both the students and their future employers up for success.”
Lena Lim, Chief Commercial Officer of Browzwear said “At Browzwear, we help companies integrate 3D across the entire product lifecycle, from concept to commerce, and we see firsthand that it is quite a challenge for apparel companies to find candidates with 3D skill. We are proud to work with institutions like the University of Salford and prepare the next generation of design talent so both they and the companies they go to work for can fully leverage 3D for success.”
Founded in 1999, Browzwear is a pioneer of 3D digital solutions for the fashion industry, driving seamless processes from concept to commerce. For designers, Browzwear accelerates collection development, opening limitless opportunities to create iterations of styles. For technical designers and pattern makers, Browzwear rapidly fits graded garments to any body model with accurate material replication. For manufacturers, Browzwear’s Tech Pack delivers everything needed to produce physical garments to match perfectly to their digital twin. Worldwide, more than 350 organizations such as Columbia Sportswear, PVH Group and VF Corporation leverage Browzwear’s open platform to streamline processes, collaborate and pursue data-driven production strategies so they can sell more while manufacturing less, which increases both ecological and economic sustainability.
About The University of Salford, School of Arts Media and Creative Technology
The University of Salford’s School of Arts, Media and Creative Technology is a leading UK provider of new talent for the Creative Industries and Industry 4.0. With over 4,500 students and a comprehensive portfolio of art, design, media, music and performance subjects, our graduates are international in outlook, interdisciplinary in practice and interactive in their digital networks. With our roots in the 19th Century Industrial Revolution and the requirements of cotton manufacturing, the University is now a more diverse institution of 22,000 students with four schools of Science Engineering and the Environment, Health and Society, and Business. In Arts Media and Creative Technology, we have created a comprehensive art school in which content production is supported by theory, research and technology.
Browzwear’s September 2020 edition elevates the true-to-life representation of garments as 3D adoption in the fashion industry accelerates.
NEW YORK (PRWEB) OCTOBER 15, 2020
Browzwear, a global leader in 3D technology for the apparel industry, today announced the new, merchandising-friendly features and functionality now available in VStitcher and Lotta. In this update, Browzwear is reinforcing its commitment to providing solutions that help businesses leverage 3D from concept to commerce and maximize the value of their technology investment.
With this update, Browzwear users will benefit from even more true-to-life 3D visualizations and a workspace that brings the freedom to create and showcase designs in ways conducive to merchandising. The version also adds a new, hyper-realistic parametric avatar and support for file formats used in animation.
Fold and Hang Workspace
Created to meet customer demands for additional ways of presenting garments as they are most frequently shown in merchandising settings, this new workspace in VStitcher enables designers to easily and realistically show their creations folded, hung or floored.
Because VStitcher provides accurate representation of fabric, reflecting the weight, drape and other qualities of the physical counterpart, the 3D items look exactly like they would in real life even when they are laid on a table, folded or hung.
In contrast to alternative solutions, which often either provide pre-folded templates or require the work of 3D specialists able to completely recreate the garment in the desired form, Browzwear’s method is an intuitive analog to folding a garment in the real world. Not only does this give designers complete freedom to style the garment in their preferred manner, they can complete the process in half the time it would otherwise take.
Fold & Hang renderings are incorporated in VStitcher’s Snapshot feature, a unique file saving mechanism that enables designers to provide many different views of a single garment, including different ways to fold, hang and dress avatars. Additionally, if one view in the Snapshot is updated, those changes are automatically reflected across all of the views in the file. This reduces duplicative work and streamlines workflows when creating iterations and alternations to designs.
Olivia, the New, Hyper-realistic Parametric Avatar
The latest update introduces Browzwear’s newest and most true-to-life avatar, Olivia. A parametric avatar, Olivia’s physical measurements are customizable, and to ensure the result of adjustments are realistic, changes to any aspect will shift others not already set by the user accordingly.
The new version also brings new flexibility to import parametric avatars created in external software into VStitcher without risking loss of fidelity to the original parameters. This allows brands to use the avatars that best represent their target shoppers.
Browzwear will continue to enhance the avatars’ customization options in order to offer customers a fully-inclusive set of true-to-life avatars that realistically represent the diverse array of ethnicities in the world.
3D Trim Editing with Support for Texture Maps
The updated version also introduces new flexibility when working with garment trims such as buttons and zippers. Whether using trim options from Browzwear’s library or custom trims created with Browzwear or other solutions, they now have more freedom to change the texture of the trim directly from the software. This includes the ability to add PBR maps to the 3D trims directly in VStitcher, which enables them to achieve the most true-to-life quality without the need to create and import another 3D trim.
The new version of VStitcher also includes support for more file formats commonly used with animation software. Adding to VStitcher’s existing ability to export animated garments in OBJ and FBX file formats, the software is now supporting variations dedicated to animation including OBJ+MDD and FBX+MC. This greatly increases designers’ ability to bring their 3D designs to life, which is growing in importance as both the COVID-19 pandemic and concerns about climate change necessitate the industry’s increasing digitization.
“Now that the fashion industry is embracing 3D for the design process, we are accelerating development of capabilities such as Fold & Hang that give more freedom to leverage 3D from the very first flicker of an idea in a designer’s mind to the purchase decision made by the consumer,” said Avihay Feld, Co-Founder and CEO of Browzwear. “With this update, we believe we’ve truly delivered on that notion, and with these new capabilities, we expect to see more of our customers expand the number of ways they’re using our solutions to drive efficiencies.”
A replay of the webinar showcasing the latest updates to Browzwear’s 3D design solutions can be viewed at http://bit.ly/BrowzwearUpdate.
Users of VStitcher and Lotta can download the new version here.
Ability to see virtual 3D garments on real people enables businesses to better leverage 3D technology to eliminate samples and speed time to market.
September 22, 2020
Browzwear, a global leader in 3D technology for the apparel industry, today announced a partnership with Metail for the integration of its EcoShot 3D garment-on-model technology. As an extension in Browzwear’s VStitcher design solution, the powerful visualization tool serves as a virtual photo studio, enabling businesses to showcase clothing on real people. This capability facilitates decision making, communication, collaboration and merchandising while also reducing the need for physical samples.
The integration is the product of a three-year collaboration between Metail and Browzwear followed by an extensive beta testing and review process with key customers including the Otto International, part of the Otto Group, one of the world’s leading privately owned multi-channel retail groups, PUMA, the third-largest sportswear manufacturer in the world and Odlo, a global leader in performance sportswear.
EcoShot’s realistic visualizations are made possible by the combination of VStitcher’s accurate simulation of garment and Metail’s “Scanatars.” The Scanatars are digitized versions of human models, created using 3D body scans, photography, and computer vision algorithms.
In addition to EcoShot’s value as a tool to improve communication and “sell” concepts to internal stakeholders, which speeds product development and time to market, EcoShot renderings can also be used in lieu of physical samples for merchandising, consumer testing and eCommerce. This capability became especially valuable to fashion businesses that have been challenged by the inability to produce and ship physical garment samples during the COVID-19 pandemic.
“EcoShot images are even more convincing than regular 3D, as customers less distracted by avatars can better accept that this is what the garment will really look like in real life,” said Katharina Bobrowski, General Manager featuring LIMITED, the virtual product development division of Otto International. “Also great is that, because only approved ideas are turned into physical samples, we save a lot of time as well as the resources we’d otherwise use to make multiple samples for each individual garment.”
“When Covid-19 travel restrictions caused our global 360 Go-To-Market meetings to be switched to a digital event, EcoShot gave us the flexibility to show our 3D garments on real people,” said Bernd Sauer, Apparel Development Director at PUMA. “EcoShot helped ensure that our Go-To-Market and Business Units chose to incorporate 3D garments into their virtual merchandise planning for the next season.”
“We’re elated to incorporate Metail’s EcoShot technology into VStitcher and enable businesses to get more out of their investment in 3D,” said Joy Foo, Strategic Partnerships and Solutions Director of Browzwear. “We also believe the amazing true-to-life visualizations made possible by the Scanatars will help more businesses realize the impact that incorporating 3D technology into their workflows can have on creativity, efficiency, and of course, revenue.”
“At Metail we believe that technology, and especially 3D design tech, is fundamental to a more sustainable future for the fashion industry,” says Jim Downing, CEO of Metail “We’re excited to work with partners like Browzwear to help brands and manufacturers forge ahead, using solutions like EcoShot”
VStitcher users can now add Metail’s plugin and seamlessly render Metail garments. Register and watch Browzwear’s webinar on the practices of Selling with 3D hosting featuring Ltd and Metail today here: https://go.browzwear.com/selling-with-3D-sept2020-PR.
* Garments and rendered images courtesy of featuring ltd.