Ability to see virtual 3D garments on real people enables businesses to better leverage 3D technology to eliminate samples and speed time to market.

September 22, 20020
Browzwear, a global leader in 3D technology for the apparel industry, today announced a partnership with Metail for the integration of its EcoShot 3D garment-on-model technology. As an extension in Browzwear’s VStitcher design solution, the powerful visualization tool serves as a virtual photo studio, enabling businesses to showcase clothing on real people. This capability facilitates decision making, communication, collaboration and merchandising while also reducing the need for physical samples.

The integration is the product of a three-year collaboration between Metail and Browzwear followed by an extensive beta testing and review process with key customers including the Otto International, part of the Otto Group, one of the world’s leading privately owned multi-channel retail groups, PUMA, the third-largest sportswear manufacturer in the world and Odlo, a global leader in performance sportswear.

EcoShot’s realistic visualizations are made possible by the combination of VStitcher’s accurate simulation of garment and Metail’s “Scanatars.” The Scanatars are digitized versions of human models, created using 3D body scans, photography, and computer vision algorithms.

In addition to EcoShot’s value as a tool to improve communication and “sell” concepts to internal stakeholders, which speeds product development and time to market, EcoShot renderings can also be used in lieu of physical samples for merchandising, consumer testing and eCommerce. This capability became especially valuable to fashion businesses that have been challenged by the inability to produce and ship physical garment samples during the COVID-19 pandemic.

“EcoShot images are even more convincing than regular 3D, as customers less distracted by avatars can better accept that this is what the garment will really look like in real life,” said Katharina Bobrowski, General Manager featuring LIMITED, the virtual product development division of Otto International. “Also great is that, because only approved ideas are turned into physical samples, we save a lot of time as well as the resources we’d otherwise use to make multiple samples for each individual garment.”

“When Covid-19 travel restrictions caused our global 360 Go-To-Market meetings to be switched to a digital event, EcoShot gave us the flexibility to show our 3D garments on real people,” said Bernd Sauer, Apparel Development Director at PUMA. “EcoShot helped ensure that our Go-To-Market and Business Units chose to incorporate 3D garments into their virtual merchandise planning for the next season.”

“We’re elated to incorporate Metail’s EcoShot technology into VStitcher and enable businesses to get more out of their investment in 3D,” said Joy Foo, Strategic Partnerships and Solutions Director of Browzwear. “We also believe the amazing true-to-life visualizations made possible by the Scanatars will help more businesses realize the impact that incorporating 3D technology into their workflows can have on creativity, efficiency, and of course, revenue.”

“At Metail we believe that technology, and especially 3D design tech, is fundamental to a more sustainable future for the fashion industry,” says Jim Downing, CEO of Metail “We’re excited to work with partners like Browzwear to help brands and manufacturers forge ahead, using solutions like EcoShot”

VStitcher users can now add Metail’s plugin and seamlessly render Metail garments. Register and watch Browzwear’s webinar on the practices of Selling with 3D hosting featuring Ltd and Metail today here: https://go.browzwear.com/selling-with-3D-sept2020-PR.

* Garments and rendered images courtesy of featuring ltd.

NEW YORK (PRWEB) APRIL 14, 2020

Browzwear, a leader of 3D technology for the apparel industry, and STITCH, the tech incubator originated from PVH Europe, today announced that Browzwear will be working closely with the new STITCH Accelerator Program to create the most efficient 3D design workflows and tools. Leveraging Browzwear’s 3D solutions, already an essential part of STITCH’s unique digital apparel workflows, the unique training and certification program will ensure designers, pattern makers and product developers have hands-on experience with the technologies powering digital transformation throughout the industry.

The initiative, which follows Tommy Hilfiger’s announced plans to have a 100 percent digital design workflow by 2022, will accelerate delivery on those goals by growing the pool of fashion designers and pattern makers with expertise in the technologies fueling the industry’s future. The program will prepare participants for the fully-digital apparel development workflow created by STITCH and implemented recently by PVH Europe, including practical training with VStitcher, Browzwear’s 3D apparel development software, enabling them to thrive in an industry increasingly powered by 3D technology. Participants of the STITCH Accelerator program will be able to work for the brands interested in scaling up their 3D operations, like STITCH’s first client PVH Amsterdam.

With their industry-changing emphasis on 3D-powered design, STITCH is demonstrating how technology can help fashion companies to operate more efficiently and sustainably. For example, Browzwear’s true-to-life 3D prototypes can accurately replace physical samples for both designers and pattern makers throughout the design, prototyping, fitting and sales processes.

As part of their ongoing relationship, Browzwear will continue to build solutions in partnership with STITCH to accelerate their ability to automate and optimize design and merchandising workflows, reduce waste of physical resources and drive a faster time to market for PVH’s brands such as Tommy Hilfiger and Calvin Klein.

Stitch 3D training location, Amsterdam

“Browzwear’s long-standing relationship with STITCH is part of our commitment to partnering with stakeholders throughout the apparel development process to bring to market solutions that will make their organizations and the entire industry more efficient, sustainable and profitable,” said Sharon Lim, co-founder and Chief Executive Officer of Browzwear. “We know from our vast experience that adopting 3D solutions brings companies competitive advantage in a challenging business environment. To maximize that advantage, it’s imperative that we work together to re-design the product-life-cycle of the future.”

“3D design is picking up speed in the fashion industry and with STITCH we are pushing to build the scalable digital value chain. With the STITCH Accelerator program we develop 3D Design talent to support the 3D value chain for our clients and offer them instant 3D firepower while they transform in their organization and talent” said Dominic Sluiter, Head of STITCH3D. “Browzwear enables us to develop the best talent and build the fastest and most scalable 3D workflow possible. STITCH and Browzwear have a long friendship working very closely helping the fashion industry go digital and we are glad to be strengthening our relationship through this collaboration.”

Candidates interested in the STITCH Accelerator Program can apply for consideration here: http://www.stitchaccelerator.com.

For additional information about Browzwear, please visit http://www.browzwear.com. For additional information about STITCH, please visit http://www.stitchdesignlab.com.

NEW YORK, JANUARY 23, 2020

Browzwear, a global leader in 3D technology for the apparel industry, today announced the collaboration with Sketchfab, a leading online platform for displaying and sharing 3D content over the internet. The two companies are working together to bring new 3D experiences to the online fashion and apparel market, facilitating the export of true-to-life 3D garments from Browzwear’s VStitcher to Sketchfab’s high-performance embedded HTML 3D viewer. The new capability opens a variety of opportunities for apparel companies to showcase 3D garments across the web.

The new capabilities, available in Browzwear’s January product update, are enabled by the addition of GL Transmission Format (glTF) compatibility, which facilitates the import and export of 3D files to different applications without loss of quality. Now, glTF files created with Browzwear can be delivered seamlessly and rendered perfectly in Sketchfab’s embedded viewer without requiring additional adjustments.

“In giving the apparel industry the most realistic, accurate 3D models, we’re enabling a future in which businesses produce fewer physical samples, yet sell more items,” said Uri Tzadikevitch, VP of Product at Browzwear. “Every tool we create in partnership with innovators like Sketchfab adds to our customers’ ability to increase creativity with efficiency, reduce waste and grow revenue. Combined, this leads to more sustainable businesses, both economically and ecologically.”

“Sketchfab has become the de facto standard for publishing and sharing 3D content among a broad swath of the creative community. Partnering with Browzwear enables us to extend our reach into the apparel market as well,” said Alban Denoyel, co-founder & CEO of Sketchfab. “We look forward to replicating the success we’ve had with independent designers and small and medium business in the enterprise market.”

Browzwear will be showcasing the latest updates to their 3D design solutions in a Webinar on Thursday, January 30th. To attend, please visit: http://bit.ly/2EstEbT

About Browzwear
Founded in 1999, Browzwear is a pioneer of 3D digital solutions for the fashion industry, driving seamless processes from concept to commerce. For designers, Browzwear accelerates collection development, opening limitless opportunities to create iterations of styles. For technical designers and pattern makers, Browzwear rapidly fits graded garments to any body model with accurate, true-motion material replication. For manufacturers, Browzwear’s Tech Pack delivers everything needed to produce physical garments perfectly the first time, and at every step from design to production. Worldwide, more than 350 organizations such as Columbia Sportswear, PVH Group and VF Corporation leverage Browzwear’s open platform to streamline processes, collaborate and pursue data-driven production strategies so they can sell more while manufacturing less, which increases both ecologic and economic sustainability. For more information, visit http://www.browzwear.com.

About Sketchfab, Inc.
Sketchfab is the leading technology for 3D visualization for the web, making it easy for anyone to publish and find 3D content online, from individual artists to the world’s most iconic brands. With a community of millions of creators who have published millions of models, we are the largest platform for immersive and interactive 3D. The technology integrates with every major 3D creation tool and publishing platform and supports almost every 3D format directly through sketchfab.com or using an official exporter. Using a universal 3D player, your 3D content can be embedded on any web page or publishing platform, from eCommerce to social media.