New animation and smart pattern tools are all added to VStitcher to ultimately deliver a better product to consumers with a more efficient workflow and supply chain
Browzwear, a pioneer of 3D technology for the fashion industry, today announced the launch of its 2021.1 product update. The release includes significant enhancements to Browzwear’s 3D visualization and dynamic animation capabilities, honoring the brand’s commitment to bring true-to-life representation of garments to apparel professionals and businesses. With the new product features being released in this edition, Browzwear is enabling a more seamless production of garments from concept to commerce and, as a result, empowering more designers to bring their creations to life in 3D, affecting both their bottom line and the planet positively.
Additional enhancements to Browzwear’s solutions, created specifically to ease the workflow of both fashion designers and pattern makers, include:
The new workspace gives all VStitcher and Lotta users the ability to bring their avatars to life and create engaging animations without needing any prior skills. The workspace offers capabilities such as slow motion, importing animation sequences, animated camera presets, and export formats such as obj+MDD, fbx+mc, and Alembic.
Oliver, the New Male True-to-Life Avatar
The 2021.1 update introduces Oliver, a new ultra-realistic parametric avatar whose measurements can be adjusted as and when needed. By working with parametric avatars, users can enjoy enhanced visuals with each garment simulation.
New Dart Tool
This new tool stands out from others in the industry because it is a live object that provides the flexibility to continuously develop and adjust patterns. With this new powerful tool, users can perform actions on the dart that mimic real-life pattern-making techniques, including rotating, splitting darts into multiple darts, and curving the darts.
The Walk Tool
The new feature is the digital version of a frequently used real-world pattern making technique. This feature allows users to inspect and adjust their pattern pieces in the 2D window in real-time while walking to assure they are designed correctly to avoid any errors further down the line. This includes functions such as sliding, inserting notches, mirroring, cloning, snapping, and more.
”We’re proud to remain at the forefront of solution development for the apparel industry and will continue developing our technology so apparel professionals can make incredible garments while reducing fashion’s environmental footprint,” says Avihay Feld, Co-founder, and CEO of Browzwear. “Our commitment to being true-to-life goes hand in hand with our obligations to make our users’ workflows easier and smarter as they bring their creativity to life, without limitations.”
VStitcher and Lotta users can download the new version here.
NEW YORK (PRWEB) NOVEMBER 10, 2020
Browzwear, a global leader in 3D technology for the apparel industry, and the University of Salford, a Manchester-based institution whose fashion design program is recognized among the world’s best, today announced a partnership that will enable aspiring fashion designers to develop technology-based skills that are increasingly in demand throughout the industry.
With a commitment to providing training and a skillset that positions graduates for success in an increasingly-digitized industry, the Fashion Design program, part of the School of Arts, Media and Creative Technology will now include Browzwear as a core part of its undergraduate and postgraduate curricula. In addition to using Browzwear’s VStitcher to showcase their talent and creativity in the classroom, students have the opportunity to work with well-known brands, partake in internships and participate in other projects and challenges.
The University, who selected Browzwear for its user-friendly interface, broad array of integration partners and prominence in the industry, is among a growing number of educational institutions that include Browzwear as a central part of their fashion design programs. Browzwear also offers these students access to its on-demand learning platform, Browzwear University, ensuring that their experience with the software is supported both inside and outside of formal teaching sessions.
“The pace of digital transformation in the fashion industry is accelerating and we’re seeing advancements that you’d expect to take five years be condensed into a few months. Whereas the use of 3D to build and merchandise collections was a rarity just a few years ago, it’s quickly become an imperative, and designers who have cultivated this skillset are in extremely high demand” said Bashir Aswat, leader of the fashion program at Salford. “By introducing our students to the technology early in their studies and continuing to give opportunities to hone their skills throughout their education, we are confident we are setting both the students and their future employers up for success.”
Lena Lim, Chief Commercial Officer of Browzwear said “At Browzwear, we help companies integrate 3D across the entire product lifecycle, from concept to commerce, and we see firsthand that it is quite a challenge for apparel companies to find candidates with 3D skill. We are proud to work with institutions like the University of Salford and prepare the next generation of design talent so both they and the companies they go to work for can fully leverage 3D for success.”
Founded in 1999, Browzwear is a pioneer of 3D digital solutions for the fashion industry, driving seamless processes from concept to commerce. For designers, Browzwear accelerates collection development, opening limitless opportunities to create iterations of styles. For technical designers and pattern makers, Browzwear rapidly fits graded garments to any body model with accurate material replication. For manufacturers, Browzwear’s Tech Pack delivers everything needed to produce physical garments to match perfectly to their digital twin. Worldwide, more than 350 organizations such as Columbia Sportswear, PVH Group and VF Corporation leverage Browzwear’s open platform to streamline processes, collaborate and pursue data-driven production strategies so they can sell more while manufacturing less, which increases both ecological and economic sustainability.
About The University of Salford, School of Arts Media and Creative Technology
The University of Salford’s School of Arts, Media and Creative Technology is a leading UK provider of new talent for the Creative Industries and Industry 4.0. With over 4,500 students and a comprehensive portfolio of art, design, media, music and performance subjects, our graduates are international in outlook, interdisciplinary in practice and interactive in their digital networks. With our roots in the 19th Century Industrial Revolution and the requirements of cotton manufacturing, the University is now a more diverse institution of 22,000 students with four schools of Science Engineering and the Environment, Health and Society, and Business. In Arts Media and Creative Technology, we have created a comprehensive art school in which content production is supported by theory, research and technology.
Browzwear’s September 2020 edition elevates the true-to-life representation of garments as 3D adoption in the fashion industry accelerates.
NEW YORK (PRWEB) OCTOBER 15, 2020
Browzwear, a global leader in 3D technology for the apparel industry, today announced the new, merchandising-friendly features and functionality now available in VStitcher and Lotta. In this update, Browzwear is reinforcing its commitment to providing solutions that help businesses leverage 3D from concept to commerce and maximize the value of their technology investment.
With this update, Browzwear users will benefit from even more true-to-life 3D visualizations and a workspace that brings the freedom to create and showcase designs in ways conducive to merchandising. The version also adds a new, hyper-realistic parametric avatar and support for file formats used in animation.
Fold and Hang Workspace
Created to meet customer demands for additional ways of presenting garments as they are most frequently shown in merchandising settings, this new workspace in VStitcher enables designers to easily and realistically show their creations folded, hung or floored.
Because VStitcher provides accurate representation of fabric, reflecting the weight, drape and other qualities of the physical counterpart, the 3D items look exactly like they would in real life even when they are laid on a table, folded or hung.
In contrast to alternative solutions, which often either provide pre-folded templates or require the work of 3D specialists able to completely recreate the garment in the desired form, Browzwear’s method is an intuitive analog to folding a garment in the real world. Not only does this give designers complete freedom to style the garment in their preferred manner, they can complete the process in half the time it would otherwise take.
Fold & Hang renderings are incorporated in VStitcher’s Snapshot feature, a unique file saving mechanism that enables designers to provide many different views of a single garment, including different ways to fold, hang and dress avatars. Additionally, if one view in the Snapshot is updated, those changes are automatically reflected across all of the views in the file. This reduces duplicative work and streamlines workflows when creating iterations and alternations to designs.
Olivia, the New, Hyper-realistic Parametric Avatar
The latest update introduces Browzwear’s newest and most true-to-life avatar, Olivia. A parametric avatar, Olivia’s physical measurements are customizable, and to ensure the result of adjustments are realistic, changes to any aspect will shift others not already set by the user accordingly.
The new version also brings new flexibility to import parametric avatars created in external software into VStitcher without risking loss of fidelity to the original parameters. This allows brands to use the avatars that best represent their target shoppers.
Browzwear will continue to enhance the avatars’ customization options in order to offer customers a fully-inclusive set of true-to-life avatars that realistically represent the diverse array of ethnicities in the world.
3D Trim Editing with Support for Texture Maps
The updated version also introduces new flexibility when working with garment trims such as buttons and zippers. Whether using trim options from Browzwear’s library or custom trims created with Browzwear or other solutions, they now have more freedom to change the texture of the trim directly from the software. This includes the ability to add PBR maps to the 3D trims directly in VStitcher, which enables them to achieve the most true-to-life quality without the need to create and import another 3D trim.
The new version of VStitcher also includes support for more file formats commonly used with animation software. Adding to VStitcher’s existing ability to export animated garments in OBJ and FBX file formats, the software is now supporting variations dedicated to animation including OBJ+MDD and FBX+MC. This greatly increases designers’ ability to bring their 3D designs to life, which is growing in importance as both the COVID-19 pandemic and concerns about climate change necessitate the industry’s increasing digitization.
“Now that the fashion industry is embracing 3D for the design process, we are accelerating development of capabilities such as Fold & Hang that give more freedom to leverage 3D from the very first flicker of an idea in a designer’s mind to the purchase decision made by the consumer,” said Avihay Feld, Co-Founder and CEO of Browzwear. “With this update, we believe we’ve truly delivered on that notion, and with these new capabilities, we expect to see more of our customers expand the number of ways they’re using our solutions to drive efficiencies.”
A replay of the webinar showcasing the latest updates to Browzwear’s 3D design solutions can be viewed at http://bit.ly/BrowzwearUpdate.
Users of VStitcher and Lotta can download the new version here.
Ability to see virtual 3D garments on real people enables businesses to better leverage 3D technology to eliminate samples and speed time to market.
September 22, 2020
Browzwear, a global leader in 3D technology for the apparel industry, today announced a partnership with Metail for the integration of its EcoShot 3D garment-on-model technology. As an extension in Browzwear’s VStitcher design solution, the powerful visualization tool serves as a virtual photo studio, enabling businesses to showcase clothing on real people. This capability facilitates decision making, communication, collaboration and merchandising while also reducing the need for physical samples.
The integration is the product of a three-year collaboration between Metail and Browzwear followed by an extensive beta testing and review process with key customers including the Otto International, part of the Otto Group, one of the world’s leading privately owned multi-channel retail groups, PUMA, the third-largest sportswear manufacturer in the world and Odlo, a global leader in performance sportswear.
EcoShot’s realistic visualizations are made possible by the combination of VStitcher’s accurate simulation of garment and Metail’s “Scanatars.” The Scanatars are digitized versions of human models, created using 3D body scans, photography, and computer vision algorithms.
In addition to EcoShot’s value as a tool to improve communication and “sell” concepts to internal stakeholders, which speeds product development and time to market, EcoShot renderings can also be used in lieu of physical samples for merchandising, consumer testing and eCommerce. This capability became especially valuable to fashion businesses that have been challenged by the inability to produce and ship physical garment samples during the COVID-19 pandemic.
“EcoShot images are even more convincing than regular 3D, as customers less distracted by avatars can better accept that this is what the garment will really look like in real life,” said Katharina Bobrowski, General Manager featuring LIMITED, the virtual product development division of Otto International. “Also great is that, because only approved ideas are turned into physical samples, we save a lot of time as well as the resources we’d otherwise use to make multiple samples for each individual garment.”
“When Covid-19 travel restrictions caused our global 360 Go-To-Market meetings to be switched to a digital event, EcoShot gave us the flexibility to show our 3D garments on real people,” said Bernd Sauer, Apparel Development Director at PUMA. “EcoShot helped ensure that our Go-To-Market and Business Units chose to incorporate 3D garments into their virtual merchandise planning for the next season.”
“We’re elated to incorporate Metail’s EcoShot technology into VStitcher and enable businesses to get more out of their investment in 3D,” said Joy Foo, Strategic Partnerships and Solutions Director of Browzwear. “We also believe the amazing true-to-life visualizations made possible by the Scanatars will help more businesses realize the impact that incorporating 3D technology into their workflows can have on creativity, efficiency, and of course, revenue.”
“At Metail we believe that technology, and especially 3D design tech, is fundamental to a more sustainable future for the fashion industry,” says Jim Downing, CEO of Metail “We’re excited to work with partners like Browzwear to help brands and manufacturers forge ahead, using solutions like EcoShot”
VStitcher users can now add Metail’s plugin and seamlessly render Metail garments. Register and watch Browzwear’s webinar on the practices of Selling with 3D hosting featuring Ltd and Metail today here: https://go.browzwear.com/selling-with-3D-sept2020-PR.
* Garments and rendered images courtesy of featuring ltd.
Limitless use cases for a first-of-its-kind open solution includes e-commerce, virtual try-on, design iteration creation, sizing, digital asset management, and more.
NEW YORK (PRWEB) JUNE 23, 2020
Browzwear, a leader in 3D technology for the apparel industry, today announced the launch of its “Headless” End-to-End Apparel Automation Engine. This new solution enables organizations to use Browzwear’s pioneering 3D garment creation engine capabilities to power existing front-end applications and processes, to facilitate automation and support scale throughout the entire apparel production workflow.
The latest innovation from Browzwear, whose advanced technologies have been driving efficiency and sustainability in the apparel industry for over 20 years, builds on the integration-forward approach of the company’s Open Platform. Headless, a technology method in which the back-end is decoupled from the user interface side, enabling companies to develop customized solutions on top of Browzwear’s advanced technology to fit business and production needs.
Since the headless solution can be integrated with a host of technologies and automation functions, there are limitless internal and customer-facing use cases for the apparel industry such as: e-commerce, virtual try-ons, design iteration and creation, sizing, digital asset management, and more. To ensure the solution delivers on customers’ business goals, Browzwear will partner closely with each organization, and help educate and consult about optimized implementation to maximize the value impact.
Key benefits of the solution for integration and automation include:
- Integrates with nearly any front-end application or framework
- Can be Built into a private cloud setup enabling top optimization and max privacy
- Can be customized to meet the specific needs of each organization
- Speeds/streamlines processes
- Facilitates demand and data-driven supply chain production
- Optimized for unprecedented scale
- Gives the power to incorporate automation throughout the product development lifecycle
Additionally, the Headless Engine frees employees from time-consuming and rote tasks so they can focus on their core competencies, from product conceptualization to final production, and even merchandising.
“With Headless, processes across the entire organization can be driven by script and code so they are completed automatically,” said Noam Nevo, Browzwear’s Co-Founder and CTO. “After implementing the technology on the back end, designers are empowered to do things such as instantly create an endless number of colorways and generate true-to-life 3D renderings that can be used for design and line review, merchandise planning and other GTM strategies such as e-commerce.”
“Improving sales tools and shopping experiences is another example of a capability, long since on the fashion industry’s wish list, that is made possible by headless,” added Avihay Feld, co-founder of Browzwear. “By making everything faster, more accurate, and seamlessly executable, the technology holds immense potential for new direct to consumer sales tools and shopping experience based solely on digital samples and an automated digital pipeline for the digital creation”
For more information about Browzwear’s Headless End-to-End Fashion Automation Engine, please visit https://go.browzwear.com/Headless_engine.
NEW YORK (PRWEB) JUNE 02, 2020
Browzwear, a global leader in 3D technology for the apparel industry, today announced the new “designer forward” features and functionality now available with VStitcher and Lotta. In a continuation of their goal to help businesses drive efficiencies, reduce sample production and speed time to market leveraging 3D design, the May Edition focuses on capabilities that make it faster and easier for designers to create and collaborate using 3D tools.
Highlights of the many powerful new capabilities included in the product update are:
Hyper-realistic visualizations: The native integration of Substance by Adobe brings the most realistic visualization of materials, and enables full freedom to design and visualize print executions down to the finest 3D surface details, powered by vector-based fabric
imaging that supports scaling and manipulating without degrading quality.
One-click, cloud-based V-Ray rendering: Browzwear now offers designers fully cloud-based rendering, powered by V-Ray, straight from VStitcher and Lotta, enabling fast creation of photo-realistic renderings without burden to the personal workstation.
Sketching in 3D: Designers can leave notes and add sketched details using any image editor or drawing tool directly on the 3D style and Avatar. This capability streamlines communication and collaboration with pattern makers and other team members across disparate locations.
Prebuilt library of SmartDesign ready-to-use blocks: With access to a library of basic garment templates, designers at any skill level can quickly and easily create new designs without needing to first create the basic garment block.
“Pinch-and-pull” pattern adjustments: Simplifies and speeds the process of adjusting specific garment areas without inadvertently impacting other simulated pattern pieces.
Flexible garment snapshots: Designers can readily transfer designs to new avatars without re-simulating the entire garment.
“The past few months have proven that digital transformation is not a choice, it’s imperative for fashion-related businesses,” said Avihay Feld, co-founder of Browzwear. “With the latest updates to our solutions, we’re lowering the barriers to entry, both for making the transition and getting to ROI.”
A replay of the webinar showcasing the latest updates to Browzwear’s 3D design solutions can be viewed at https://bit.ly/36SNWsF
Users of VStitcher and Lotta can download the new version here. For more information about Browzwear, please visit: login.browzwear.com
NEW YORK (PRWEB) MAY 20, 2020
Browzwear, a global leader in 3D technology for the apparel industry, today announced a collaboration with Adobe to integrate its Substance 3D texturing and materials authoring technology. As a native part of Browzwear’s VStitcher and Lotta 3D design solutions, designers can access the Substance’s powerful capabilities, enabling them to quickly and easily create and visualize hyper-realistic print executions, and other ready-for-production visual effects.
The collaboration with Adobe is part of Browzwear’s ongoing commitment to facilitating apparel businesses’ ability to benefit from best-of-breed technologies at every step of their workflows, from concept to commerce. This extends the application of Substance’s technology, a must-have for the video games and motion picture special effects world, into fashion, an industry where adoption of 3D is increasingly imperative.
With Browzwear’s May Edition update, designers using VStitcher and Lotta will have the freedom to upload Substance’s SBSAR-format files, whether created in Substance Designer, modified in Substance Alchemist, or downloaded from Substance Source or another platform to use in Browzwear. Designers can customize their prints’ executions, in real time, adding from a selection of visualization parameters including emboss, embroidery, foil print, vintage, and more. Within each parameter, there are many intricate editing functionalities that enable the designer to achieve the exact result they’re looking for, without any special knowledge of graphic design or 3D mapping. This true-to-life visualization result enables the entire apparel workflow to be optimized, making decisions over print execution that is an accurate representation of the physical end result.
The May Edition release marks the start of the Adobe and Browzwear collaboration, with more features and capabilities expected to roll out throughout the year.
“Once a novelty in the domain of VFX and gaming, 3D technology is now core to a business’ ability to compete. Fashion is no different,” said Francois Cottin of Substance. “By collaborating with Browzwear, Substance is helping free designers from the limitations of physical prototyping while addressing the fashion industry’s priorities of saving time, reducing costs and eliminating waste. We look forward to working together to provide organizations with the tools they need to thrive during challenging times.”
“The integration of Substance by Adobe in our 3D design solutions is just the first initiative in what we envision as a long and impactful relationship,” said Avihay Feld, Co-Founder and CPO of Browzwear. “As we strive to eliminate unnecessary physical processes, we are committed to an on-par digital alternative which has to be realistic, accurate and ready for physical production, for this cause working with Adobe is ideal. Together, we can accelerate the industry’s digital transformation and help businesses to increase creativity, efficiency, and of course, revenue.”
Browzwear will be showcasing the latest updates to their 3D design solutions in a Webinar on Monday, June 1, 2020, at 10 am PST. To attend, please visit: https://bit.ly/2ZfwFIh
For more information about Browzwear, please visit: https://browzwear.com/
NEW YORK (PRWEB) APRIL 14, 2020
Browzwear, a leader of 3D technology for the apparel industry, and STITCH, the tech incubator that originated from PVH Europe, today announced that Browzwear will be working closely with the new STITCH Accelerator Program to create the most efficient 3D design workflows and tools. Leveraging Browzwear’s 3D solutions, already an essential part of STITCH’s unique digital apparel workflows, the unique training and certification program will ensure designers, pattern makers and product developers have hands-on experience with the technologies powering digital transformation throughout the industry.
The initiative, which follows Tommy Hilfiger’s announced plans to have a 100 percent digital design workflow by 2022, will accelerate delivery on those goals by growing the pool of fashion designers and pattern makers with expertise in the technologies fueling the industry’s future. The program will prepare participants for the fully digital apparel development workflow created by STITCH and implemented recently by PVH Europe, including practical training with VStitcher, Browzwear’s 3D apparel development software, enabling them to thrive in an industry increasingly powered by 3D technology. Participants of the STITCH Accelerator program will be able to work for the brands interested in scaling up their 3D operations, like STITCH’s first client PVH Amsterdam.
With their industry-changing emphasis on 3D-powered design, STITCH is demonstrating how technology can help fashion companies to operate more efficiently and sustainably. For example, Browzwear’s true-to-life 3D prototypes can accurately replace physical samples for both designers and pattern makers throughout the design, prototyping, fitting and sales processes.
As part of their ongoing relationship, Browzwear will continue to build solutions in partnership with STITCH to accelerate their ability to automate and optimize design and merchandising workflows, reduce waste of physical resources and drive a faster time to market for PVH’s brands such as Tommy Hilfiger and Calvin Klein.
“Browzwear’s long-standing relationship with STITCH is part of our commitment to partnering with stakeholders throughout the apparel development process to bring to market solutions that will make their organizations and the entire industry more efficient, sustainable and profitable,” said Sharon Lim, co-founder and Chief Executive Officer of Browzwear. “We know from our vast experience that adopting 3D solutions brings companies a competitive advantage in a challenging business environment. To maximize that advantage, it’s imperative that we work together to re-design the product-life-cycle of the future.”
“3D design is picking up speed in the fashion industry and with STITCH we are pushing to build the scalable digital value chain. With the STITCH Accelerator program we develop 3D Design talent to support the 3D value chain for our clients and offer them instant 3D firepower while they transform in their organization and talent” said Dominic Sluiter, Head of STITCH3D. “Browzwear enables us to develop the best talent and build the fastest and most scalable 3D workflow possible. STITCH and Browzwear have a long friendship working very closely helping the fashion industry go digital and we are glad to be strengthening our relationship through this collaboration.”
Candidates interested in the STITCH Accelerator Program can apply for consideration here: http://www.stitchaccelerator.com.