Craig Planson, Chief Revenue Officer at Browzwear, will join a panel of fashion tech and digital asset management leaders for DAM x DPC Unleashed, a free virtual event hosted by AVP and The Interline on May 12th at 1:00 PM ET.
Craig will be speaking as part of the session "How DAM Delivers on the Promises of DPC" alongside:
The session tackles a question that's been sitting at the center of fashion's digital transformation for a few years now: DPC promised a lot. Is it delivering?
Craig will share his perspective on where digital product creation needs to go next, not just in terms of capability, but in terms of measurable business outcomes. Expect a candid look at how Browzwear is using AI to move the needle, and a practical framework for making ROI from DPC more achievable and less theoretical.
It's the kind of conversation that tends to cut through the noise, no slides full of buzzwords, just an honest look at what's working and what still needs to change.
Digital asset management and digital product creation don't always get discussed together, but the connection is direct. As fashion companies build out libraries of digital assets, AI-generated design files, and intelligent workflows, the question of how to manage, surface, and activate those assets becomes critical. DAM isn't just a storage problem, it's a revenue problem.
This event brings together practitioners actually solving that problem, at scale, at companies like H&M Group and Browzwear's global customer base of 1,000+ fashion brands.