In Browzwear’s first-ever LinkedIn Live session, CRO Craig Planson and CEO Greg Hanson had an open conversation about how digital product development is evolving and how brands can lead the transformation instead of reacting to it.
Here's a breakdown of key takeaways from the session.
Here's a breakdown of key takeaways from the session.
The virtual twin is at the core of Browzwear’s approach—a trusted, accurate, production-ready digital representation of a garment. Not only is it a pretty picture, but done right, it involves trims and colors and behavior of the fabric, but also comments, cost data, and PLM integration. As Greg put it, “It’s like a sealed prototype in digital form.”
A trusted twin enables:
First-time-right outcomes (95% success rate among top customers)
Quicker approvals in every team and geographical area
Improved collaboration between brands and vendors
Scalable workflows with less physical samples dependance
Cutting back on physical prototypes isn’t just a matter of cutting down costs; it’s about speeding up the decisions. But speed alone isn’t enough. As Greg pointed out, “If you’re just shifting time from one step to another, you haven’t solved the problem.”
Instead, building a reusable library of trusted digital assets is the key. It allows teams to:
Cut time throughout the design-to-manufacture pipeline.
Trust what they see on screen
Skip the extraneous sample iterations with confidence.
Craig and Greg agreed that AI is only as good as the data it gets trained on. A reliable virtual twin lays the groundwork for trainable AI assets that create real-world productivity.
This means:
Smarter ideation
Faster iteration cycles
AI recommendations based on real-world product data
Seamless integration with PLM and supply chain systems
As Greg put it, “Accuracy in = accuracy out. You can’t unlock AI’s full potential without trusted digital inputs.” Want to dive deeper in how trusted digital inputs will benefit your team? Request a demo today!
Contrary to closed ecosystems or walled gardens, Browzwear’s open platform is built for flexibility. Whether customers access Photoshop, Illustrator, Sora, Miro, or other ideation tools from external resources, Browzwear ties together the dots so teams can operate quicker without context switch.
“We’re not here to be the only solution,” said Craig. “We’re here to be the best partner, whether you’re designing, manufacturing, or selling.”
It’s not technology that poses the barrier, but adoption. This is why Browzwear collaborates with customers to bring internal teams and vendors into alignment and develop confidence via trust workshops.
Using this strategy, brands get to the:
10x productivity from technical teams
Streamlined brand-vendor submissions
Trusted fit across styles and regions
Clear ROI through measurable outcomes
As Craig summed it up: “We’re competing with physical samples more than anything else, and there’s so much to gain if we get everyone on the same page.”
This session was only part of the game. Browzwear will deliver more live talks on how to drive digital transformation, build open ecosystems, and scale innovation while maintaining accuracy, and in turn this will create real ongoing innovation opportunities.
Want to experience it firsthand?