In a world where technology is constantly evolving, it’s no surprise that the fashion industry has also had to adapt to remain competitive in such a fast-evolving market. In recent years, we’ve seen a rise in digital fashion – from e-commerce platforms and 3D clothing design software to virtual try-on experiences. So how have fashion brands embraced this new frontier?
Let’s explore how these brands adapt and utilize 3D fashion technology to enhance the customer experience and contribute to a more sustainable fashion industry.
The Rise of Digital Fashion Design
In recent years, the fashion industry has undergone a major digital transformation. Many brands have embraced the concept of digital fashion design by adopting an entirely digital creative workflow, and creating new online and interactive platforms like Stylezone to showcase, review, align on collections
However, the concept may seem daunting to fashion brands at first, but digital fashion design poses a great opportunity as the internet has made online shopping more accessible and more convenient for shoppers worldwide.
While many fashion brands have created their websites and online stores. Others have partnered with existing eCommerce platforms such as Amazon and ASOS. Social media has also played a key role in promoting fashion brands online. Platforms such as Instagram and Snapchat provide a unique way for brands to connect with consumers and share content.
Digital fashion design has definitely had a major impact on the way brands operate. It has allowed them to reach a wider audience and sell their products directly to consumers wherever they may be in the world with just a click of a button. It has also played a vital role in reducing the environmental impact as many garments are now made on-demand, minimizing the excessive textile waste that would have been thrown into landfills.
Digital Clothing Design Tools
As fashion brands continue to familiarize themselves with all the digital concepts that will enable them to stay relevant, it has become evident that there is a growing demand for more sustainable design processes, higher-quality garments as well as faster turnaround times.
Many fashion designers today are now using 3D clothing design software like Browzwear’s VStitcher to design garments without any limitations with regards to various size ranges and graphics, trims, colorways, styling, and ultra-realistic 3D rendering. By utilizing clothing design tools, fashion brands are now able to shorten their apparel calendar and accelerate their time to market, which results in minimized costs and reduced textile waste.
How Fashion Brands Embrace Digital Fashion
There are many ways for fashion brands to embrace digital fashion. One way is by offering more personalized shopping experiences. Online shoppers can now filter their searches by size, style, and price. This makes it easier for them to find exactly what they’re looking for and helps brands be more productive and efficient within their workflows.
Another way fashion brands are using technology is by creating AR and VR experiences. These experiences give shoppers a new and immersive way to interact with the products and explore the brand by having the ability to virtually try on garments before making the decision to purchase the item. This helps apparel organizations to cut down on costs as well as textile waste as they can now work on an on-demand basis.
The concept of digital fashion design provides opportunities for brands to reach new customers and create more engaging shopping experiences. Fashion brands can stay ahead of the curve by embracing digital technologies and keep their customers returning for more.
If you’re ready to explore the world of 3D clothing design and achieve your creative potential, schedule a demo to see Browzwear’s 3D clothing design software in action.