The fashion industry, often seen as trend-driven, is undergoing a more gradual yet transformative shift in its business practices. Predicting trends, creating large orders, and high waste rates are giving way to a new ethos of "tech first, fashion second." This shift, epitomized by companies like Amazon and Shein, prioritizes technology, data-driven manufacturing, and closer collaboration with factories.
The embrace of data for product development and manufacturing will enable brands to produce less while selling more. With an increasingly connected supply chain and localized manufacturing, the industry is poised for a more efficient, responsive, and sustainable future, shaking up conventional trend forecasting practices along the way.
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