Online fitting rooms are making a comeback to retailers’ awareness.
@liatclark, from WIRED was at Fashion Decoded London and learned about the renewed interest of retailers in an online try-on offering, she has made an interesting observation of Browzwear’s relevance to those services.
By enabling the 3D photorealistic garments as the visual content for the try-on services.
Since the garment’s 3D  visualization is already made earlier during the garment design and development process, and its high quality,  photorealistic and true to life, it only makes sense to use it as part of the shopping experience, integrated to any of the media used on/off line as well as try-on services. Indeed interesting observation!

“Interestingly it’s something that’s being developed on the designer side of the game. Earlier in the day at Decoded, WIRED UK Executive Editor Greg Williams presented Browzwear’s COO Avihay Feld, whose technology generates 3D photorealistic images for designers, to cut out steps in the manufacture and supply chain and speed up the process. It means a more sustainable future for fashion, where materials aren’t wasted but instead imagined digitally to view the drape of that material.”

And then, we were simply blushing when Lulu Guinness was describing Lotta in her session with Liz Bacelar. See the full post on WIRED.

” Later in the day, handbag designer Lulu Guinness told the audience it is exactly the kind of app she has been looking for and desperately wanted. It’s unsurprising, really, that in an industry all about the visuals, there is a growing demand for better virtual alternatives that would save time and money, and get the right product to the right client, faster.”