With Browzwear, apparel brands are leveraging end-to-end digital workflows to bring a more sustainable approach to their business practices
A Digital-first Approach
Utilizing Digital Samples
With Browzwear’s true-to-life 3D technology apparel companies can effectively execute an entirely digital sampling process and reduce up to 80% of fabric waste. The ability to leverage a 3D digital twin of the physical garment means that fewer approval iterations are required to achieve the desired end result.
Accurate Fit Validation
Eliminate the need to execute the fit approval process on real-life models, which is both time-consuming and resource-intensive. Conduct the fit evaluation process on an uncompromisingly accurate, true-to-life 3D sample to streamlines processes and make more informed decisions.
Virtual Salesman Samples
Replace traditional salesman-samples with true-to-life digital prototypes. Therefore, only a small selection of fabrics need to be created as a benchmark, and the rest can be showcased in digital form.
“Sustainability is an important value for Halti. Three years ago, we decided that it is pointless to fly clothing proto pieces back and forth around the world when design and testing can now also be carried out with 3D technology.”
Laura Roman, Head of Operations at Halti
A Lower Environmental Impact
Restore Excess Fabric with Digital Upcycling
Designers have the ability to utilize existing or unused pattern pieces and transform them into entirely new garments, rather than letting those fabrics simply go to waste.
Cut Back on Your Carbon Footprint
As samples can be shared and approved digitally, apparel companies can significantly reduce their carbon footprint as there is no longer the need to travel to different locations or ship garments overseas.
Eco-friendly Denim Design
Seamlessly create the full wash effect and shrinkage of denim garments in 3D to optimize the production process, and reduce the high volumes of waste often associated with traditional denim creation.
“Working with 3D has also reduced the need to frequently travel overseas to verify the patterns with the suppliers, now that our suppliers are on board, everything can be communicated quickly, clearly, and virtually. The buying team has built trust in 3D, knowing that whatever works or doesn’t work on the virtual garment will be reflected on the physical.”
Karolina Hennig, 2D CAD and 3D Virtual Sampling Manager at PEPCO
Online Sales and Marketing
Replace costly, time-consuming eCommerce photography process with a majority of digital items prevents high numbers of samples from being created purely for photography purposes.
Gain data-based, consumer insights for digital apparel production so that collections can be catered to the specific needs of the target market. Therefore, minimizing inventory waste and reduce annual deadstock that may have ended up in landfills.
Utilize digital fabrics to have a clear understanding of exactly what and how much resources will be used in order to pre-assess the total cost from design through to production. As a result, the manufacturing process is made more efficient and textile waste is minimized.
Measure Your Impact
Determine the amount of carbon dioxide you can reduce and water you can save by developing styles in 3D as opposed to physical prototyping with the Browzwear Environmental Impact Calculator. Start calculating here.
Learn from the Experts
For more insights on how apparel businesses can minimize their eco-footprint to achieve a greener industry, listen to what the sustainable fashion experts have to say in our interview series.