NEW YORK (PRWEB) NOVEMBER 10, 2020
Browzwear, a global leader in 3D technology for the apparel industry, and the University of Salford, a Manchester-based institution whose fashion design program is recognized among the world’s best, today announced a partnership that will enable aspiring fashion designers to develop technology-based skills that are increasingly in demand throughout the industry.
With a commitment to providing training and a skillset that positions graduates for success in an increasingly-digitized industry, the Fashion Design program, part of the School of Arts, Media and Creative Technology will now include Browzwear as a core part of its undergraduate and postgraduate curricula. In addition to using Browzwear’s VStitcher to showcase their talent and creativity in the classroom, students have the opportunity to work with well-known brands, partake in internships and participate in other projects and challenges.
The University, who selected Browzwear for its user-friendly interface, broad array of integration partners and prominence in the industry, is among a growing number of educational institutions that include Browzwear as a central part of their fashion design programs. Browzwear also offers these students access to its on-demand learning platform, Browzwear University, ensuring that their experience with the software is supported both inside and outside of formal teaching sessions.
“The pace of digital transformation in the fashion industry is accelerating and we’re seeing advancements that you’d expect to take five years be condensed into a few months. Whereas the use of 3D to build and merchandise collections was a rarity just a few years ago, it’s quickly become an imperative, and designers who have cultivated this skillset are in extremely high demand” said Bashir Aswat, leader of the fashion program at Salford. “By introducing our students to the technology early in their studies and continuing to give opportunities to hone their skills throughout their education, we are confident we are setting both the students and their future employers up for success.”
Lena Lim, Chief Commercial Officer of Browzwear said “At Browzwear, we help companies integrate 3D across the entire product lifecycle, from concept to commerce, and we see firsthand that it is quite a challenge for apparel companies to find candidates with 3D skill. We are proud to work with institutions like the University of Salford and prepare the next generation of design talent so both they and the companies they go to work for can fully leverage 3D for success.”
Founded in 1999, Browzwear is a pioneer of 3D digital solutions for the fashion industry, driving seamless processes from concept to commerce. For designers, Browzwear accelerates collection development, opening limitless opportunities to create iterations of styles. For technical designers and pattern makers, Browzwear rapidly fits graded garments to any body model with accurate material replication. For manufacturers, Browzwear’s Tech Pack delivers everything needed to produce physical garments to match perfectly to their digital twin. Worldwide, more than 350 organizations such as Columbia Sportswear, PVH Group and VF Corporation leverage Browzwear’s open platform to streamline processes, collaborate and pursue data-driven production strategies so they can sell more while manufacturing less, which increases both ecological and economic sustainability.
About The University of Salford, School of Arts Media and Creative Technology
The University of Salford’s School of Arts, Media and Creative Technology is a leading UK provider of new talent for the Creative Industries and Industry 4.0. With over 4,500 students and a comprehensive portfolio of art, design, media, music and performance subjects, our graduates are international in outlook, interdisciplinary in practice and interactive in their digital networks. With our roots in the 19th Century Industrial Revolution and the requirements of cotton manufacturing, the University is now a more diverse institution of 22,000 students with four schools of Science Engineering and the Environment, Health and Society, and Business. In Arts Media and Creative Technology, we have created a comprehensive art school in which content production is supported by theory, research and technology.
In 2018 Browzwear collaborated with Stitch of PVH Europe and The Amsterdam Fashion Institute for a ‘Product in a Day’ challenge, where the students were able to translate a concept into a prototype in just one day. After leveraging the endless capabilities of 3D, its influence on the fashion industry has only continued to grow. AMFI is one of today’s leading schools for innovative and creative fashion and has now geared some of its curriculum toward the changing dynamics of the fashion industry. The Make & Buy specialization for 3rd and 4th-year fashion management students led by Prof. Mireille van de Wiel-Stegehuis, gives students an introduction to the endless possibilities that 3D has to offer, and insight on how it is shaping the fashion industry today.
Over 3 months, the class is taught to create and market their own fashion collections to industry buyers, taking their garments from concept to merchandising. From the initial sketch to patterning, producing, and showcasing, the students are given the opportunity to experience the end-to-end process of apparel production and discover the power of 3D prototyping with Browzwear’s innovative technology.
In AMFI’s first Make & Buy course with Browzwear, the students were given several tasks to complete, including creating a virtual sales book that would represent their collection, as well as test and analyze different fabrics, showcasing a variety of styles. They were to come up with an original concept and brand along with a customer profile, and aspects such as pricing, material information and sizing all needed to be accounted for. To do so, with the training and guidance of Marylina Klenk, Browzwear’s 3D expert, they experienced a workflow from start to finish, transforming the initial 2D sketch into a 3D simulation which would be created with Browzwear’s VStitcher.
With a lot of enthusiasm, the students worked closely with VStitcher and were able to gain first-hand experience of all of the features and capabilities that it has to offer. By experimenting with different physical properties of their chosen fabrics on a true-to-life simulation, they could accurately assess crucial elements such as the draping quality, cut and shape of their garments as well as make instant modifications. With the ability to make informed decisions throughout the design process, the students could verify their range of materials, prints, and details that they had chosen to showcase in their virtual sales books.
The virtual sales books showcased a variety of different garments, from dresses to jackets and more, and the final presentations were outstanding. The winning team received a one-year Browzwear license, allowing them to explore the software independently. The class was inspired by the program and had developed a huge amount of interest in the software and concept of 3D apparel design after working closely with VStitcher. The skills that they had acquired throughout the course could be carried into the future as they embark on their careers as young fashion professionals.
“It was great to see how quickly the students could pick up and explore all of the functions and features that VStitcher has to offer.” says Marylina Klenk, “Not only did they expand their technical skills, their creativity flourished while using the program. The students’ final presentations were exceptional and it was so rewarding to see how proud everyone was with their results. Most importantly, by the end of the project, everyone understood how 3D can be used as a tool for faster and more informed decision making throughout the product development process.”
You can learn more about the Make & Buy specialization here.
30 years ago, the thought of using computers to design and create clothes would have been ludicrous. Today, it is not only cutting edge but becoming essential knowledge for fashion designers and pattern makers entering or already a part of the industry. Clothing companies are taking note and courses teaching 3D apparel design are becoming more and more popular.
What’s Wrong with Paper Sketches?
Pen and paper are a fashion designer’s traditional instruments for fleshing out and creating designs. While this tried and tested method has worked for centuries, a digital evolution is underway that requires a technological skill set. Translating a 2D image to 3D reality is now possible with a suite of digital design imaging tools like V-Stitcher and Lotta. In 2020, it’ll not only be enough to understand that 3D design software exists, but those looking for a job in fashion will need to know how to use it.
Benefits of Learning 3D Apparel Design Tools
3D technologies improve accuracy when designing clothes. A 3D apparel designer can create an exact rendering of lines, patterns and colors that can be revised with the click of a button. Overall speed increases with 3D design tools as renderings are true to life, resulting in more precise physical samples. This also impacts garment waste since multiple samples don’t need to be produced in the approval cycles. Workflows are expedited as the time between design and sample is reduced and apparel moves faster to market.
Be Ahead of the Learning Curve
The clothing industry is becoming digitized and major apparel companies have adopted design software to produce apparel more efficiently and sustainably. Fashion schools like FIT and international higher education institutes have their finger on the pulse and are integrating apparel technology like Browzwear into their curriculum. Talented fashion designers and pattern makers equipped with a tech background have an advantage in today’s job market. They are uniquely positioned to support companies embarking on a digital transformation into 3D, and can serve as influential contributors to organizations that already employ 3D technology.
The fashion industry is leveraging technology to accelerate and perfect apparel design and production. Digital innovation moves rapidly, and the market requires talent that is well-versed in apparel design technology. Learning 3D apparel design gives designers and pattern makers that X factor that will never go out of style.
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Written by Shoshana Friedman / Image by Be᛫nu Creative
We’re excited to introduce two of our interns from Oregon State University. They are based in our Corvallis, OR office and work directly with Browzwear teams to learn 3D Apparel Design with Browzwear’s VStitcher, Lotta, Stylezone, tech pack, fabric testing, material creation and digitization – necessary tools for a digital end-to-end product creation workflow. In addition, the interns learn to build digital assets, help with fabric testing and assist on client projects. At the end of their internship, they will have their own 3D portfolio project built with VStitcher and Lotta.
Oregon State University, Apparel Design
Browzwear intern Lauren Johnson was born and raised in Albany, Oregon, which is just “down the street” from Corvallis. She attends Oregon State University as a full-time student double majoring in Merchandising management and Apparel Design, and is now entering her senior year. Lauren likes to draw, listen to music, and hang out with her roommate’s cat. When she decides to do something a little more exciting, it’s usually spending time with roommates, friends or her family. Lauren enjoys hiking, playing soccer, thrift shopping (for clothing and home decor), and taking trips to “ma-and-pa” restaurants around Oregon. After her internship ends, she is planning to take a trip to Virginia to see her boyfriend of 5 years. He joined the Navy last year and is now stationed in Little Creek, VA, but is able to visit home every 6 months for about 2 weeks at a time… she can’t wait to see him!
Lauren hopes to gain skills from this internship that enrich her capabilities in the apparel industry. Fit has been one of the more challenging subjects for her in school, so she is excited to use an interactive visual tool to help her understand the mechanics of a garment and also create her “Vision to Reality” project this summer. Lauren first majored in apparel because she likes clothing, but couldn’t necessarily find exactly what she wanted in the stores, so she thought it would be better if she could alter or make make her own clothing. With everything she has learned and hopes to learn in the future, Lauren wants to own her own line of eco-friendly clothing with a sustainable business/production model.
Oregon State University, Apparel Design
Braden Yokota is originally from Portland, Oregon and joined Browzwear part-time in March, 2018.. In the Fall, he will be a Senior studying Apparel Design with a minor in business.
When Braden first started university, he planned on becoming a Mechanical Engineer because he enjoyed playing with any new technology and unique software that he could find. He most enjoyed the process of understanding how machines and technology worked. After one term, he was not enjoying the classes as much as he thought he should, so he searched for a different major that would better fit his interests…and he found Apparel Design. Braden’s interest in Apparel came from the latter half of his middle school years when he lived in Germany, a few steps from a large H&M shop. Braden really enjoys the Apparel Design program and has not regretted the switch, but he does still miss tinkering with technology, and he sees Browzwear as a bridge between his two main interests.
Braden loves working with all of the new technology that he is exposed to through Browzwear. Learning the ins and outs of the software, and tinkering with the Fabric Analyzer and Vizoo imaging box have been a lot of fun for him.
We are so grateful for the opportunity to have been part of this amazing collaboration between PVH Europe and AMFI. It’s so inspirational to see all of the hard work and results from their wonderfully creative “Product in a Day” challenge. Way to go!
Check out the full video to see how it all came together: