Introducing Browzwear’s Product Support Manager


Cara Babcock, Browzwear’s new Product Support Manager, is an expert in 3D apparel design and manufacturing, and a long-time user of our products. She will be working hand-in-hand with our customers on their journey to a 3D digital process. We’re very excited that she has joined the team, and we’ve asked her to answer a few questions so you can see why!

Cara, please tell us a little bit about yourself:

I am a true patternmaker at heart.  I love to nose-dive into the weedy details of product and process, use my creative problem solving skills, and measure to the nearest millimeter on a ruler.  I enjoy looking at pattern shapes to imagine the finished garment they will become and vice versa; I curiously turn garments to and fro, in and out, to visualize the pattern that gave them life.  I get excited about seam allowance, stitch types, darts, and pleats but would never call myself an expert. There is always more to learn and everyone creates product the way they do for a reason. I have been intrigued by the apparel industry since childhood and am thankful every day that I get to work in a field that is so inspiring.

My introduction to apparel 3D came about 6 years ago and once I caught a glimpse of Vstitcher I was hooked.  The blend of technical detail, artistic judgement, and cutting edge technology was enough to capture my attention as a Technical Designer.  Soon I was taking every opportunity I could to use the tool with my designers, factories, and fellow tech designers. This was also my first introduction to process and I loved the problem-solving challenge of incorporating a new tool into an existing product creation process.

From then on, a passion for apparel 3D has steered my career.  A more specialized role in 3D allowed me to learn a few of the traditional 3D tools and concepts, although I only skimmed the surface of the knowledge and expertise required to be proficient.  I then took a role in Global Technical Development to share my expanded 3D knowledge with a larger group of Technical Designers as well as continue to share and drive 3D process at a higher level.

 Why did you decide to join Browzwear?

I have worked with Browzwear since the first time I used the product. I’ve always had great respect for their people, products, and the way they run their business. But I have been absolutely inspired over the past couple of years by the leaps and bounds they have made with the tools; truly envisioning a NEW way to create apparel.  I am so honored to be joining this team of talented individuals and hope that I am able to make even a fraction of the impact that they have made on me over the years.

 What do you hope to accomplish with Browzwear?

First and foremost, I want to listen and learn. I want to broaden my horizons and understand how companies are currently using 3D, what they love about it and what they dislike. I want to understand why companies are not using 3D, and what we could do to make it easier for them to try.

Second, I want to be helpful. I want to help put this amazing 3D technology at the fingertips of the apparel industry. I want to help people learn the software so they see that 3D is an approachable tool and process. I want to help build the product, so the feedback I hear from the users directly impacts the design and workflow of the software.  I want to be a resource for knowledge and problem solving so when a glitch arises, it isn’t so overwhelming to face on your own.

Lastly, I want to be a connector and an enabler.  I want to partner with other 3D software companies to imagine and create products and experiences that are far superior together than either of us could have created in isolation. I want to make it possible for students to have access to the tool through their university education so by the time they get hired with an apparel company, they are equipped with skills and experience to lead the 3D charge.

I believe in the tools and the process and I am looking forward to sharing my passion. I want to help create the future of how we make apparel.


Introducing Browzwear’s Co-founder & Managing Director


This post is the first in a series of posts written by Browzwear team members, so that our customers and partners can get to know us better and share our vision for the 3D fashion lifecycle.

Since childhood, I’ve liked to ask “why not?” I’m inspired by God and people, and much of my vocational experience has been motivated by the challenges people face. I started my career in my family business (if you don’t count the business I started in school, selling stationery and novelties to my classmates and running a newspaper delivery business). The family business was in Consumer Electronics Manufacturing in Asia. I started out as a sales executive and ended up as the General Manager for Operations of the business, which grew to about USD 80 million/year. I managed the entire supply and manufacturing operation which was located throughout Indonesia and Malaysia with a hub in Singapore. We were considered preferred vendors by multinational brands like Philips, Sony and GE, so I underwent extensive training in operational quality programs such as LEAN, TQC and ISO.

I wanted to learn the retail business, so in 1996 I opened a Specialty Foods franchise with 4 retail stores in Jakarta. In order to help a friend, I began working at Tommy Hilfiger in sourcing with the Liaison office in Singapore.  My role at the company grew and in 1998 I joined Tommy Hilfiger Latin America as a product manager and stayed with them until 2003.

My first encounter with Browzwear’s 3D technology was in early 2000, when the company did not even have a commercial product. I saw a video of 3D apparel simulation when a body measurement was changed. I was awed by the potential to change the way work was done in the industry. However, since it was not commercially ready, it was still just a great idea…

At that time, I was a Production Manager at Tommy Hilfiger and my work with design and development for our lines was tedious. Miscommunication was more common than “communication” and having a global supply chain only made the process more complex. That’s when my vision for 3D was born. I saw how it could transform the fragmented apparel process, from idea to retail.  I knew that 3D could dramatically improve decision-making … but since Browzwear did not yet have a commercial product, I was not able to put it into practice at during my time at Tommy.

I was still determined to realize the potential of 3D, so in 2003, when I returned to Asia for family reasons, I became a Browzwear reseller in Asia, which is the real world center of product development.  Over the next few years, I supported many factories as they made the transition to 3D. I established processes, training and methodology to support the technology as it matured. Over time, I moved on to international brands like Nike and worked closely with them to scale their 3D adoption globally.

During this time, 3D technology for fashion was not intuitive enough and solutions that I scouted from other industries, such as automotive and heavy industry, were not willing to make the changes necessary to succeed in fashion.  Even with our support and training, the fashion industry was treating 3D like a trip to the dentist – something you need to do, but will put off until the situation is unbearable!

My experience with customers and their needs lead me to acquire Browzwear in 2012, so that together with Avi and Noam (the founders of BrowZwear) we could rebuild 3D technology to make the road to a digital workflow much easier. Over the past three years, we have grown from a company with a single product for Technical Fitting to the industry leader, with the first products that digitize the entire process from design to marketing. We now support multiple operating systems and have opened up the platform to enable better connectivity to other systems and people keen on changing the way design-to-sale happens.

I’m passionate about making things work for people. The best compliment we’ve received is “Because of 3D, I get to go home early – I’m not wasting time on repetitive work for styles that would not even be adopted.”  That passion is a plus and in some cases, I have been told a minus – because I don’t give up but keep trying different approaches to solve every problem – consulting, training, process tweaks, education.  So far, I’m enjoying every day that I wake up to.

I’ve grown more mature about how to handle the many new ideas that come to mind every day:  Have a huge vision (bigger than each of us can achieve on his own) but be pragmatic about achieving it. Take small steps in the right direction, side-by-side with good people. Listen to them and work with the team and partners to develop ideas that grow through additional rounds of sharing and feedback and improvement.

My accreditation comes from the scars you earn by being a pioneer. We share our experience openly so that our customers and partners can learn from us and avoid some of the mistakes we made along the way. And my goal is to leverage all of our experience to make our customers’ 3D journey a walk in the park.  I look forward to sharing that journey with you and together, transforming great ideas into successful products through the power of 3D.

Sell then Manufacture rather than manufacture then sell, it makes so much more sense… 

The dress in the image will be produced only after shoppers will order it on Etsy.

This is a beautiful initiative to conduct a more sustainable and economical fashion business, by Tamar Landau, a young and talented fashion designer.

Tamar is using Lotta to create 3D virtual variations of her proven styles, digitizing new fabrics, colors, trims and prints.

The result is stunning! A 3D photorealistic, true to life presentation of Tamar’s new designs ideas.

I offer my clients more options to choose from in a constant stream of new designs and variations presented via my online channels.

I enjoy the creative design process in 3D, I fly with my imagination then share my design ideas in a photorealistic true to life way, no need for exhausting costly photoshoots.

My clients react to my digital collection in the same way they interact with my physical manufactured and photographed styles.

So… why take a risk and invest in manufacturing physical garments when I can offer many more styles made virtually and let the shoppers decide what they like ?!

This process creates an unprecedented opportunity for me to get in a closer touch with my global clients, get constant feedback, streamline my workflow and improve my offering quickly! 

This way everyone is happy!

This is a good example for “Demand Driven Supply Chain” we hope to see fast growth of this sustainable fashion trend in the near future.

Good luck Tamar!


Online fitting rooms are making a comeback to retailers’ awareness.
@liatclark, from WIRED was at Fashion Decoded London and learned about the renewed interest of retailers in an online try-on offering, she has made an interesting observation of Browzwear’s relevance to those services.
By enabling the 3D photorealistic garments as the visual content for the try-on services.
Since the garment’s 3D  visualization is already made earlier during the garment design and development process, and its high quality,  photorealistic and true to life, it only makes sense to use it as part of the shopping experience, integrated to any of the media used on/off line as well as try-on services. Indeed interesting observation!

“Interestingly it’s something that’s being developed on the designer side of the game. Earlier in the day at Decoded, WIRED UK Executive Editor Greg Williams presented Browzwear’s COO Avihay Feld, whose technology generates 3D photorealistic images for designers, to cut out steps in the manufacture and supply chain and speed up the process. It means a more sustainable future for fashion, where materials aren’t wasted but instead imagined digitally to view the drape of that material.”

And then, we were simply blushing when Lulu Guinness was describing Lotta in her session with Liz Bacelar. See the full post on WIRED.

” Later in the day, handbag designer Lulu Guinness told the audience it is exactly the kind of app she has been looking for and desperately wanted. It’s unsurprising, really, that in an industry all about the visuals, there is a growing demand for better virtual alternatives that would save time and money, and get the right product to the right client, faster.”


What a joy it is, to see a dream come true !
Zhang Han’s fashion design project using her endless imagination and talent.

Han, a 21 years old, Beijing Institute of Fashion Technology, 2014 graduate of fashion design and engineering, describes her work as her love for chinese history and culture.

“My dream is to become a futuristic fashion designer, my design aims to bring this fantasy imagination of the wormhole, with its most simple lines and symbols that portrays the miraculous journey through galaxy.
Through the Wormhole Source of inspiration: In the eyes of scientists, or science fiction writers, wormholes are a bridge from fantasy world to reality, even if no one has ever seen what it looks like, nor be able to prove its existence.”

Han was using an advanced fashion design tools allowing true to life visualization in 3D.
Han in currently working as an assistant designer at Sensa, good luck Han, and may your dream come true.

We were happy to answer some question regarding new 3d technologies available for fashion  design and manufacturing.
The interview was published on fiber2fashion

Everyone is talking about Kate Middleton’s exquisite spring fashion taste, but no one have foresee another guest wearing the same Missoni coat at the same wedding, and so we decided to join the party and have our own version, made with Lotta.

Kate Middleton Missoni Coat

Its that time of the year… time for the sun to come out, for optimism, flowers and fun.
Its that spring spirit that inspired few of the best designers to come up with some special spring collection of gorgeous, happy, flower printed pants.
And so, with our own version for spring virtual style…

Browzwear Spring Design
we wish you all a happy, optimistic and flourishing springtime!

Happy holidays from Browzwear and Pragma team

Predictive Analytics

Instead of using product past performance, store-orders or gut feelings, companies are now trying to predict the future, based on what is happening now.

A weather change, a cultural event, a new box office hit or even social events can influence trends and consumption. But how will companies know in advance?

Nowadays, its getting easier. Perhaps the most accurate indicators of consumer opinion and behavior, in real time, are the posts in social media. Furthermore, segmented information from Club cards can provide data about purchasing habits while online e-commerce can help in predicting sales in stores.

According to the Mckinsey article, in the Predictive Analytics section, analysis of such data can lead businesses to bypass competitors by making the right moves, first.

A virtual prototype made with Vstitcher

What if retailers could predict winning trends and best selling items?

How great could it be, if this information was available before setting the manufacturing quantities?

Just imagine… Less waste, less returns, less end of year sales losses, more profit and most important happier customers, as they get what they want when they want it.

What seems to be the beginning of the apparel industry evolution has become feasible due to a huge leap in Virtualization technologies made in the last 2 years, read more about the vision of Demand-driven supply-chain elaborated well by Mckinsey.


Jane Palmu is a lecturer at Finland’s Aalto University. She uses Browzwear’s vStitcher software to teach
students the latest fashion development techniques. To demonstrate the value of 3D visualization in the
business world, she went to the Nomo store at Helsinki Kamppi for a pair of made-to-measure jeans.

At the store, after picking the cut and design she wanted, Jane had a full-body 3D scan. Nomo uses the
scan to make the jeans. But first, Jane asked them to send her the scan file along with the pattern of the
cut that she had selected. She imported the body scan into VStitcher, selected the fabric and created
a 3D simulation of the Nomo jeans pattern over her own 3D body.

Together with pattern-maker Pirjo Elbrecht, Jane used VStitcher to see how she would look in her new jeans. And she looked great!

Next, the actual jeans were manufactured based on the measurements from the body scan.

3D virtual prototype garment

Nomo Jean pattern vs virtual prototype

Thanks to the cooperation between Aalto University and Nomo Jeans, both the fashion brand and the“The results are amazing! They fit me perfectly, just like the 3D simulation!” reports Jane.

3D virtual prototype garment

Nomo Jean pattern vs virtual prototype – back view

3D virtual prototype garment

Nomo Jean pattern vs virtual prototype – side view

Thanks to the cooperation between Aalto University and Nomo Jeans, both the fashion brand and the
university have seen the value of 3D simulation for the fashion development process.
Nomo Jeans saw how visualization could bring their custom-made jeans to life for their customers and enable them to
test different patterns on a real body. The University wants to enable more students to experience 3D visualization and to expand the
collaboration with Nomo Jeans.