Browzwear, a pioneer of 3D solutions for apparel design, development and merchandising, today announced that Kristen Ohlsson has joined the company as the new General Manager for Browzwear North America. Before joining the Browzwear team, Kristen was a Senior Director of Technical Design for the Global Brands Group in New York.

She has also previously worked with Fishman & Tobin as a technical design manager and before that, as a pattern maker.

“Kristen has already proven to be a great addition to the Browzwear team,” said Sharon Lim, Browzwear CEO. “Her technical knowledge and experience working with patterns and moving up through leadership positions has prepared her for this role, and we look forward to learning from her and navigating the path ahead together.”

Kristen earned her Bachelor of Science degree with a specialization in fashion design from Philadelphia University. She has served as a member of the New York chapter of the International Association of Clothing Designers & Executives (IACDE) as well as the Technical Collaboration Board.

“I am so excited to join the Browzwear team and have spent the last few weeks meeting the team and understanding where we are today and where we want to be in five and in ten years,” Ohlsson said. “This role is the perfect intersection of technical and industry knowledge with creative design and I look forward to setting and achieving goals together. Browzwear is a pioneer of 3D solutions for apparel design, development and merchandising, and I am proud to be a part of the movement.”

在今天的 客座文章中Browzwear的首席商务官莉娜·林(Lena Lim)承接莎伦·林(Sharon Lim)的上月访谈 并探讨数字化时代的服装设计流程。莉娜是战略专家,擅长改变流程管理和业务重组以完成数字化转型。她拥有在亚洲、法国和美国时装界以及在一些科技企业20多年的团队管理经验。

数字化时代已然来临。各行各业都已经经历了,或者正在开始一场数字化转型,对于服装业而言,此时也应当与时俱进。事实上,服装业的几家主要企业正在进行一场数字化变革,而3D技术就是这场变革的核心。

迄今为止,服装设计工作流程中所面临的最大的挑战就是实物服装存在的必需性。各个品牌要么依赖于对参考服装进行修改后为自己所用,或者不得不从零开始设计一些样品。在实物样品制作完成之前,能够做出的实质性决策甚少,无法收集到有意义的反馈,也无法开展任何工作,而且有时候实物样品的完成需要数周乃至数月的时间。

3D 仿真技术应运而生

3D服装设计技术出现之后,设计师们几乎能够立即重新设计出一件服装样衣,设计团队也因此能够快速拍板决策并且显著缩短产品上市所需的时间。

在依赖3D技术进行服装设计时,其关键的一点是要确保取代实物服装样品的3D样品必须是逼真的。能够保证整个流程顺利完成的唯一办法就是拥有一件实物样品或者能够与所在环境精准呼应的逼真数字化服装,不论是悬挂时还是穿在身上时的效果都能得以精准反映,包括布料的质地和重量以及针脚、构造、辅料和配饰。

但是样品仅仅意味着开始。未来2至5年服装设计预测还包括各个品牌利用数字化工具方式的许多改变。我们已经可以看到前20%的时装品牌利用人工智能和深度学习 是如何把握时尚动向的,这些工具的此类特色和功能随着时间的推移只会越来越精细。各个品牌不仅能够实时看到其客户穿着的效果,理解色彩、剪裁和布料的流行趋势,在下一阶段中,他们还将能够预测流行趋势。顶尖品牌将能够把所有的此类数据引入其数字化工作流程中,以保证采购的合理性并且利用3D设计加快新款式和新系列的上市速度。

设计竞技场的差距将逐渐缩小

未来我们将看到,时装公司将不再依赖于追逐时装界大公司的足迹而谋求发展。事实上,设计领域的差距将缩小,每个品牌公司都将能够利用先进的3D工具从而成为潮流领导者。得益于3D数字化的便利,系列产品的生产周期不再需要两年,从始至终整个工作流程将被缩短至仅仅数天,以此确保每一款新的设计都与当下的流行趋势相贴合。

在数字化转型的下一阶段,我们将看到各个品牌收集趋势分析数据并且使之作用范围不仅限于打造新款式,还将用于推断品牌需要哪些材料以及何处采购。比如,假如趋势分析结果表明,一些颜色在某些地区以及某些人群中更加流行,那么服装公司就可以将这种特定的色板加入其3D设计系统中,而3D设计系统将根据这些数据提供配色。设计师们可以快速做出决定,查看哪些材料能够从哪些工厂采购到,并且在服装开始生产之前为网络店铺制作虚拟的3D服装。

最终,加速生产将成为一种标准。在网站和商品目录里显示的逼真3D数字化服装十分精准,客户都不会意识到其实这些服装其实还没有生产出来,品牌公司则将根据订单进行生产。在智能生产功能的协助下,当地小型的工厂将不断出现,并且能够更快、更有效地完成订单,从而大大减少浪费。

在自动化数字生态系统中利用 3D 技术的精准功能

目的是为了让时装公司创建属于自己的生态系统,从而帮助他们精准理解客户的着装需求,然后将每件服装都加入到其工作流程和生产周期中。即使在服装设计阶段,公司也需要通过材料选购渠道准确了解哪些布料和辅料的供货成本以及供货时间。客户与每一件产品的互动反馈信息都将汇总到系统中,并影响下一次的生产。将3D服装的精准功能与自动化的数字生态系统相结合,就可以实现这个目标。

当下的时尚和服装设计工作流程,包括网络购物,需要加快一些进程,而未来的目标就是跨入数字化时代。我们可以通过将设计、制作和销售服装的实际体验引入到虚拟世界中从而实现这样的目标。通过将数字化3D预生产流程与一流的网络店铺的完美集合,未来通过虚拟服装和虚拟试衣间实现的真实的在线体验将非常逼真,用户甚至都不知道按照他们量身定做的模特正在试穿数字化服装。最终,我们将看到按照每位客户的尺寸定制的模特试穿逼真服装的效果,让客户感到所见的是自己的虚拟双胞胎在虚拟的镜子中呈现的效果。

本文内容来源于: https://www.whichplm.com/will-3d-and-an-end-to-end-digital-workflow-key-apparel-revolution/

Browzwear, a pioneer of 3D solutions for apparel design, development and merchandising, today announced that Jason Cheung has joined the company as the new Regional Director responsible for Hong Kong and Greater China. Before joining the Browzwear team, Jason served for a decade as the Asia Regional Director for Alvanon, a leading global apparel business and product development consultancy.

He has also previously worked with Wah Ming, ISA Swiss and MSC Ltd in various sales positions.

“We are thrilled to welcome Jason to Browzwear,” said Sharon Lim, Browzwear CEO. “His proven track record and extensive expertise in the industry are true assets and we look forward to learning from him as he leads our Hong Kong and Greater China teams forward.”

Jason earned his Bachelor of Commerce degree from Macquarie University in Sydney, Australia and now resides in Hong Kong.

“I am excited to begin this next chapter in my career, working with Browzwear to bring 3D solutions to apparel brands throughout Hong Kong and China,” said Cheung. “The team is committed to the success of our partners and clients, and displays great integrity and leadership in the industry. I am proud to now be a part of it all.”

在今天的 客座文章中,Browzwear 的首席执行官莎伦·林(Sharon Lim)将与我们分享仿真数字化双生子的好处——包括能够显著缩短生产时间,以及让服装设计师回归到他们喜爱的事情中去。莎伦是一位深谙服装业从采购到零售各个环节流程,拥有近 20年从业经验的企业梦想家。她负责在快速演变的 3D 服装市场中指导 Browzwear 的愿景和企业运营。

由于一直处于时尚最前沿,服装设计产业不一定有机会或者不一定需要处在科技最前沿。在设计师收到样品时,打造服装的相关信息已经经过了很多人之手并且经过了很多次迭代,乃至于从一开始就被曲解,使之近乎不可能符合设计师原本的设想。此时,他们为了保证生产如期进行,而不得不向其原始的计划妥协。

直到今天,生产一个标准的时装系列自始至终大约需要一年的时间,因此,经常导致设计师和市场之间出现脱节。

呆滞库存损失使得服装品牌苦不堪言

减价销售时买家的购买量占所有零售渠道服装购买量的大约75%[1],而超过50%的库存[2]并没有售出,各个品牌都感受到了这种压力。这样的库存浪费要么赠送,甚至更糟糕的是,最终被销毁和焚烧。这样的呆滞库存[3]占用了运营资本,每年给美国零售商造成的成本超过500亿美元[4]。浪费在生产出却无法被销售的库存上的每一美元,原本都可以用在其他方面,包括用在更多有天赋的设计师和员工身上,用在新技术或者更好的设计和存货上。

本质原因是什么?不连贯的工作流程导致资源浪费是不可持续的。

虚拟服装:数字化转型的第一步

企业必须完成向数字化的转型才能得以生存。聘请更多的人更努力、更长时间地工作是不可扩展或者不可持续发展的。只有当工作流程通过自动化完成实质性的改变之后才会迎来这种扰动。数字化转型的第一步就是使用虚拟服装或者数字化双生子(设计师可以像操作实物服装一样精准操作的精确的数字版服装)取代实物样品。这是数字化工作流程中必要完成的第一步,这些数字化服装双生子能够被快速和可扩展地制作出来,从而省去了需要等到实物服装生产出来之后才能做出设计决策的麻烦。从设计到试穿和调整,一直到网络店铺销售,数字化服装的使用能够将上市时间从大约一年缩短到仅仅数天。

智能工厂时代的到来

在以后的几年里,我们将看到传统大批量生产的工厂将转变为可以小批量生产服装的资源集约型智能工厂。在能够以具有竞争力的价格少量生产的情况下,各个品牌就可以使自己的款式更加贴合当地人的品味,从而在产品和文化上与目标市场更加贴近。如今,已经出现了能够支持小批量生产的销售工具,在智能工厂和数字化流程的共同作用下,我们将见证一场革命!

随着品牌逐渐转向使用虚拟服装,智能工厂所发挥的作用将越来越大。现在,通过利用数字化服装,各个品牌都将准备把每一个订单转换到自己的数字化工作流程中,从而实现精准的定制和生产。

当然,在当下的生产环境中,将大批量生产线转换成可以匹配单件服装的设施需要付出的成本过于高昂。向数字化工作流程的转变能够使服装生产所需流程变得合理化,还能够降低库存、物料、存储和最终的浪费。客户能在网络上看到服装,然后购买,这时服装才会被生产出来。

逼真数字化服装流线型生产

那么,对于现在而言,即使在工厂成为智能工厂之前,我们迈出第一步,将实物样品用设计师和品牌可以信赖的逼真数字化双生子代替,我们也会看到生产时间的显著缩短—— 从每一系列大约需要一年的时间,到使用数字化样品后仅仅需要不到一周的时间。

经过改进的流程的每一步都变得更加有效,甚至可以影响到试穿和调整服装的过程——只需要通过数字化廓型就可以做出决策,而不再需要实际拿到实物服装。更好的是,服装设计师可以回归到对工作的热情之中,关注艺术,而不是忙于准备规格书和各种计算。

本文内容来源于: https://www.whichplm.com/3d-key-complete-digital-apparel-design-process/

To kick off a creative and productive new year, we are pleased to announce the release of VStitcher 7.9 and Lotta 3.9, which does not require a C2V licensing update. We listened to your feedback and suggestions and have worked hard to incorporate them into this release, where we’ve added several new features and improvements. Check them out and let us know what you think.

Highlights

  • Realistic Edges for Accurate Fit: Improved accuracy of stitch and workmanship, with more realistic and responsive edges create a better overall effect on the garment look and simulation. This improvement perfects edge details in highly stretched garments like swimwear and underwear, and mimics complex edges of combined hems including elastics, for true-to-life overall garment behavior.
  • Interactive Design in Sizes: We’ve made it faster and more intuitive to work with predefined sizes. You can now define a group of sizes to work on interactively, and then save and share it with your team.
  • 3D Styling:  You can easily make adjustments like pinching pants from multiple points, rotating sleeves, or flattening ruched fabric, or use the persistent pinch tool to lock areas during simulation.
  • Bring Layered Garments to Life: We’ve made multi-layering easier by enabling  you to individually style each layer, hide or reorder layers, control gravity, temporarily disable stitches, and more for the most attractive display.
  • Improved UI and UX including:
    • Clone by offset for internal elements which makes it easier to clone and position buttons, trims, embellishments or any other internal element or line.
    • Relax and stretch option to set edge shrinkage in terms of the relaxed and stretched target values or percentages.
    • Advanced snap capabilities so patterns snap during rotation and snap to intersections of internal elements.

Ready to get started? Get in touch with us for a demo or the downloads.

Introducing VStitcher 7.8
Browzwear团队一直致力于提高您的用户体验,在我们的不懈努力下,现在非常开心地宣布推出VStitcher 7.8 和Lotta 3.8。在新版本中,我们增加了几项新功能并做出了一些改进,我们相信您一定会喜欢。

部分新增的功能包括:

多层材料

适合全身印花、段彩和复杂缝合线

在这一版本中,VStitcher引入了适用于复杂多层材料的首个3D方案。只需要定义一组布料或缝合层,自此之后,您就可以像操作一种布料一样操作它们,或者单独编辑每一层。您可以创建更加逼真的复杂纹理,比如一条牛仔裤上的混合纱布料或者内接缝。多层材料功能让您可以更快、更灵活地在3D软件中进行设计。
Layered material drag and drop layers

3D折叠服装视图(实验室)

Vstitcher和Lotta中现在包含了一种可以展示您设计的服装折叠后外观的灵活模板。实验室模板中展示的折叠扣领衬衫,可以展示衣领、纽扣等细节。

Folded shirt options

仿真改进

最新版的VStitcher和Lotta改进了针对性能、活褶、折痕和复杂多层服装的仿真功能。

包含成本核算的扩展应用程序界面

开放平台应用程序界面(API)现在与成本核算引擎和专用成本核算器整合。整合启用之后,您可以实时展示尚在开发中的服装的定价。

导出测量图

快速导出CSV格式包含所有服装尺寸的用于生产和制作的测量点图表。

智能向导

我们的新型对齐向导可以帮助您在实时转化过程中对齐彼此相关的图形。

样片和图形动态轴心点

转动图形和样片轴心点,更自如地控制旋转、定位和调整尺寸。

 

Rotation by pivot point

用户界面(UI)改进

我们针对用户界面做出了很多改进,包括布料物理特性检索、印花快捷键、3D视图镜头旋转、编辑和分享相机参数。

更加流畅的CAD调整

调整包括将内线转化成边缘、将对称的布块剪切成布片,以及样片折叠,内线与边缘胶合。

DXF导入改进

改进后您就可以更加轻松地查看更多样化的CAD文件,包括DXF、AAMA和ASTM格式,以及放码信息等等。

准备好开始了? 联系我们 获得演示或下载文件。

Singapore – Browzwear, provider of 3D solutions for apparel design, development and merchandising and Alvanon, the global apparel business expert,  announce a new strategic regional partnership to provide their combined expert offerings throughout Hong Kong and China.

“We are excited to expand our partnership with Alvanon,” said Sharon Lim, CEO at Browzwear. “The joint offering of both fit consulting and 3D solutions will improve our customer response time and help us dynamically overcome the challenges our industry faces today.”

Under the new agreement, Alvanon will collaborate with Browzwear to leverage the power of 3D among its China and Hong Kong sales team, showrooms, marketing/forum events, press releases and other professional means and channels of trade. The company will package end-to-end solutions for prospective clients and collaborate with Browzwear to provide support and implementation plans for new clients.

“Strengthening and expanding our partnership with Browzwear made perfect sense,” said Jason Wang, Chief Operating Officer at Alvanon. “3D has the potential to transform the fashion industry, this strategic partnership will facilitate and push the conversation forward. Being able to use Browzwear’s latest technology to offer innovative solutions to our clients throughout Asia is exciting.”

About Browzwear

Browzwear’s pioneering 3D solutions for apparel design, development and merchandising are the key to a successful digital product lifecycle. Through the power of beautiful, true-to-life 3D, designers, developers, production and marketing can now collaborate effectively to deliver creative products to market faster than ever before. With Browzwear, brands and retailers around the world are connecting people and processes, reducing iterations and samples, and merchandising garments even before they are produced.

About Alvanon

Alvanon is a global consulting firm specializing in the apparel, retail and fashion sectors. Our team of strategists, analysts and technical experts equip top retailers, brands, designers and manufacturers with the knowledge, skills, advice and training necessary for them to achieve their business objectives. Founded in 2001, Alvanon has earned recognition as a trusted adviser and resource in over 30 countries crafting integrated solutions that result in speed, efficiency, profitability and growth.

Browzwear Fabric Analyzer
With the new Browzwear Fabric Analyzer, it’s faster and easier than ever before to see your fabrics in true-to-life 3D.
Using patent-pending technology, we have developed the first fabric analyzer that gives you the information required for an accurate 3D simulation you can trust.
With minimum human intervention, our custom-designed Fabric Analyzer:

  • Captures the full force extension curve of the fabric sample
  • Translates the data into human-readable parameters including mass, thickness, bend, stretch, linearity and shear
  • Automatically creates a digital fabric ready to be draped in Vstitcher and turned into a 3D garment that you can see for yourself!

The Fabric Analyzer is part of our Open Platform ecosystem. You can use it to analyze any fabric, for any application including footwear and bags. In addition to the human-readable standard data, additional raw captured data of full curves is available on request. Click here to learn more or order now.

We’re pleased to announce the release of VStitcher 7.6 and Lotta 3.6.  In addition to the very exciting addition of SmartDesign, there are new features and improvements in this release that we would like to share with you.

In this release we are also introducing Browzwear Labs, early access to new features that are still in development.  Please try them and send us your feedback!

Highlights:

  • New user experience for materials including a hoverboard Color Picker, Image Editor and Geometry Editor.
  • Fluent user experience for Pen Tool: Edit, add and remove points while drawing, with a single tool!
  • New hanger avatars: Simulate garments on a hanger with two native hanger avatars.
  • Blending mode for materials (labs): Apply overlay blending of layers such as artwork and wash effects over fabric.
  • Blender cloud rendering (labs): Render garments in the cloud and continue to work freely using an integration with RenderStreet (license required).

And there is much more!

Click here for the complete release notes.

Click here to download the new versions.

We’re excited to announce SmartDesign, a creative new approach to fashion design.

SmartDesign brings every aspect of a garment – from silhouettes and trims, to fabrics and workmanship – together into smart templates so you can experience a vast array of design variations with a click.  See for yourself!

Fast and Fluent Design

Design a single garment or a complete collection more quickly and fluently than ever. You’re in control with Smart Templates that are pre-configured to include everything you need. Make and save as many variations as you like, even transfer your designs from one silhouette to the next in real-time.  Do you want to see how that all-over print would look on a tighter fit, with bell sleeves or a hoodie? Now you can!

Design for Manufacturing and Calendar

Design for Manufacturing is finally a reality. With the ability to configure your own Smart Templates, you know that every design can be manufactured according to specification.

Design to Cost

Eliminate errors and unnecessary samples. Smart Templates include not only your materials and trims, but also predefined metadata like cost and manufacturing lead time, so you can maximize creativity, while staying on time and within budget.

Learn More!

Whether you are a 3D expert, or taking your first steps on this journey, you’ll want to experience the power of SmartDesign. We’re also here to help you define a strategy and get SmartDesign implemented for your organization.

Contact us to get started