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Browzwear Inks Partnership with Archroma
Creative and technical designers will now have access to 4,320 on-trend colors while designing in both VStitcher and Lotta.
The digital platform allows designers to create new designs incorporating YKK® fasteners and send error-free instructions to production, reducing waste and speeding time to market.
NEW YORK, DECEMBER 10, 2019
Browzwear and YKK Corporation today announced that YKK’s fastening products will be integrated with Browzwear’s pioneering 3D solutions for the fashion industry. The integration will enable designers to easily incorporate 3D models of YKK® products into their designs, freely moving and visualizing them in photo-realistic 3D as they create. Additionally, the specifications for the fasteners will be included in Browzwear’s Tech Pack with the rest of the manufacturing instructions, making the production process faster and error-free.
YKK, a global leader in fastening solutions, including zippers, plastic hardware, hook and loop fasteners, webbing tapes, and snaps and buttons, is among the growing number of prominent companies in the industry to partner with Browzwear to facilitate creative design and speed time to market. Both companies also share a commitment to driving innovations for more sustainable processes and practices for apparel businesses.
“At Browzwear, we are constantly building partnerships and developing new solutions that will streamline the design process for our clients from concept to commerce,” said Sharon Lim, co-founder and CEO of Browzwear. “A zipper may seem simple, but designing and manufacturing with that zipper is actually complex. With YKK’s products available in our platform in true-to-life 3D, we’re changing that, and we feel confident that our customers will benefit from the ability to work faster and smarter.”
“Browzwear, which shares YKK’s vision for a more innovative, sustainable and efficient fashion industry, is an ideal partner for us. We look forward to working closely with the company to build pioneering solutions that will achieve those goals.” said Takashi Tsukumo, Vice President, Global Marketing Group, YKK Corporation.
The first stage of the YKK integration will be available in the January product update. The YKK catalogue will be incorporated in phases, with new products added in each of Browzwear’s software updates.