A partnership between Adobe Substance and Browzwear is a game changer in terms of simplifying the garment design and production pipeline.
NEW YORK (PRWEB) MAY 20, 2020
Browzwear , a global leader in 3D technology for the apparel industry, today announced a collaboration with Adobe to integrate its Substance 3D texturing and materials authoring technology. As a native part of Browzwear’s VStitcher and Lotta 3D design solutions, designers can access the Substance’s powerful capabilities, enabling them to quickly and easily create and visualize hyper-realistic print executions, and other ready-for-production visual effects.
The collaboration with Adobe is part of Browzwear’s ongoing commitment to facilitating apparel businesses’ ability to benefit from best-of-breed technologies at every step of their workflows, from concept to commerce. This extends the application of Substance’s technology, a must-have for the video games and motion picture special effects world, into fashion, an industry where adoption of 3D is increasingly imperative.
With Browzwear’s May Edition update, designers using VStitcher and Lotta will have the freedom to upload Substance’s SBSAR-format files, whether created in Substance Designer, modified in Substance Alchemist, or downloaded from Substance Source or another platform to use in Browzwear. Designers can customize their prints’ executions, in real time, adding from a selection of visualization parameters including emboss, embroidery, foil print, vintage, and more. Within each parameter, there are many intricate editing functionalities that enable the designer to achieve the exact result they’re looking for, without any special knowledge of graphic design or 3D mapping. This true-to-life visualization result enables the entire apparel workflow to be optimized, making decisions over print execution that is an accurate representation of the physical end result.
The May Edition release marks the start of the Adobe and Browzwear collaboration, with more features and capabilities expected to roll out throughout the year.
“Once a novelty in the domain of VFX and gaming, 3D technology is now core to a business’ ability to compete. Fashion is no different,” said Francois Cottin of Substance. “By collaborating with Browzwear, Substance is helping free designers from the limitations of physical prototyping while addressing the fashion industry’s priorities of saving time, reducing costs and eliminating waste. We look forward to working together to provide organizations with the tools they need to thrive during challenging times.”
“The integration of Substance by Adobe in our 3D design solutions is just the first initiative in what we envision as a long and impactful relationship,” said Avihay Feld, Co-Founder and CPO of Browzwear. “As we strive to eliminate unnecessary physical processes, we are committed to an on-par digital alternative which has to be realistic, accurate and ready for physical production, for this cause working with Adobe is ideal. Together, we can accelerate the industry’s digital transformation and help businesses to increase creativity, efficiency, and of course, revenue.”
Browzwear will be showcasing the latest updates to their 3D design solutions in a Webinar on Monday, June 1, 2020, at 10 am PST.
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