Blog

Browzwear's 2023 Triumphs & Transformations

Written by Browzwear Marketing Team | Dec 29, 2023 3:15:00 AM

As we bid farewell to 2023, we want to express our gratitude for the incredible journey we've shared with our global community of users and collaborators at Browzwear. This past year has been marked by exciting events, collaborative efforts, product updates, and strategic partnerships that have collectively shaped the trajectory of the fashion and apparel industry. 

Here's a glimpse into some of the
key highlights that defined our 2023.
 

 

 EVENTS  
Meeting New & Familiar Faces,
Discussing the Future
 

Throughout the year, we actively participated in various industry events, creating opportunities to connect with both new and familiar faces. These events served as dynamic platforms for discussions on the latest trends, innovations, and the future of the fashion and tech landscape. While the following events stand out, they represent just a snapshot of Browzwear's engagement across the globe: 

Browzwear Night at FIT 

The year kicked off with FIT Night, a gathering that brought together industry leaders, designers, and enthusiasts to explore the latest trends and insights in the fashion tech landscape. 

PI Apparel, Milan 

PI Milan was a pivotal event where we at Browzwear engaged with the vibrant fashion community to discuss the industry's evolving landscape and showcase our latest innovations. 

Saigon Tex 

Saigon Tex provided a platform for Browzwear to connect with professionals in the textile industry, fostering collaborations and discussions on the latest developments. 

PI Hong Kong 

Innovation took center stage at PI Hong Kong as Browzwear joined forces with industry experts to explore groundbreaking ideas and advancements in fashion technology. 

Innovation Day Fit Retail Paris 

Browzwear played a key role in Fit Retail Paris's Innovation Day, contributing to the discourse on the future of retail and the role of technology in enhancing customer experiences. 

PI Apparel New York 

The Big Apple welcomed Browzwear at PI NYC, providing a stage to share insights and learnings with the global fashion community. 

3D Tech Festival 

This is the third year we have participated in Alvanon's 3D Tech Fest, an annual gathering about the intersection of fashion and technology. This year, Dorelle Mcpherson represented Browzwear and delivered a session on the 3D Journey and Browzwear University Classroom. 

Fashion Tech Week Bengaluru 

Our participation in Fashion Tech Week in Bengaluru underlined our commitment to engaging with the global fashion ecosystem and driving technological advancements. 

 

 RELEASES & PRODUCT UPDATES 
Shaping the Future of Apparel Creation
 

Browzwear remained at the forefront of design innovation, consistently updating its products to meet the evolving needs of the industry: 

Stylezone Upgrades 

New versions of Stylezone were introduced, enhancing collaboration in building collections. The ColorUp workspace launch allows designers to create and customize vibrant colorways for their 3D garments directly within the Stylezone platform. 

Fresh New Avatars 

In a move toward inclusivity, we unveiled new avatars, including children, legs, and faceless options, providing designers with diverse options for virtual garment fitting. 

Soft Body Innovation 

Our Soft Avatar innovation redefines virtual fitting experiences, pushing the boundaries of technology to deliver precise and realistic garment fits. 

2023.2 Edition 

The arrival of the 2023.2 Edition brought exciting features and improvements, including enhanced VStitcher capabilities, seamless integration with Adobe Substance, the introduction of the Ellipse tool, and the revolutionary Soft Avatar. 

Adobe Substance Integration

VStitcher's complete integration with Adobe Substance allows users to leverage Substance files for materials and effects, offering a wide range of possibilities for material design. 

 

 PARTNERSHIPS 
Collaborating for Success
 

We forged strategic partnerships with key players in the industry: 

Stage by Trapdoor 

We teamed up with Trapdoor to directly integrate STAGE technology for 3D visualizations into VStitcher. This integration enables users to create, showcase, review, and revise true-to-life 3D visualizations faster and more efficiently. 

Lalaland.ai 

The collaboration with Lalaland introduced a cutting-edge tool that enables brands to seamlessly display their 3D designs on hyper-real customizable AI models throughout the digital product creation and go-to-market process. 

JML 

We partnered with JML Apparel, a leading supplier of digital elastic materials, to introduce innovative tools to transform the apparel creation process. 

 

 EXCITING NEWS & UPDATES 
A Fresh Look and Learning Opportunities
 

Rebranding 

Browzwear reached a significant milestone in its journey with a comprehensive rebranding. The new logo, tone of voice, and overall look reflect Browzwear's commitment to innovation and sustainability in the fashion industry. 

Browzwear University Classroom 

To foster community learning, we launched the Browzwear University Classroom, offering aspiring 3D professionals an opportunity to enhance their skills and expertise. 

New Partnerships with Leading Educational Institutions 

Browzwear believes in nurturing the next generation of talent as the fashion and apparel industry embraces digital transformation. By joining forces with educational institutions globally, we aim to create a pipeline of skilled professionals who can drive innovation and contribute to the industry's ongoing evolution. 

 

As we conclude 2023, Browzwear stands as a beacon of innovation, pushing the boundaries of technology, fostering collaboration, and shaping the future of the fashion and apparel industry. With a reinvigorated brand identity and a commitment to education, Browzwear is poised for another year of success in 2024. Keep an eye out for more exciting developments on the horizon!