Explore how Greg Hanson, Browzwear’s CEO, addresses the key challenges and opportunities highlighted in the 2025 McKinsey State of Fashion report. Learn how Browzwear's tools are shaping the future of fashion, from driving localization through digital innovation to empowering brands with sustainable practices and AI-driven strategies.
Digital innovation is reshaping how brands tackle localization in today’s fashion world. Automation plays a key role in helping brands create new seasonal styles and variations without growing their design teams. With Browzwear’s tools, brands can quickly adapt to different body types, fit preferences, and local trends.
Speeding up the design feedback process is just as important. Using realistic avatars and settings, brands can quickly test new designs and gather insights from early market feedback.
Emerging markets, especially in the APAC region, offer exciting opportunities as local brands grow and gain influence. Browzwear helps brands localize and innovate without piling on operational complexity. Our solutions give brands the power to design, present, and refine with precision, keeping them ahead of the competition.
Shifting global trade trends underscore the growing need for digital tools to navigate the complexities of today’s sourcing landscape. With rising costs, shifting trade policies, and a growing focus on sustainability, brands must diversify their sourcing strategies—and having the right solutions is critical.
Browzwear makes it easier for brands to reduce their sourcing footprint without the headache of managing multiple suppliers. The platform helps to speed up operations and cut down on inefficiencies by guaranteeing process control, quality alignment, and consistent standards across a large supplier network.
Features like vendor scorecards, improved submissions, and smart Browzwear files with built-in source and inventory intelligence give brands the tools they need to achieve "first-time-right" samples, saving time and resources.
In 2024, challenger brands are expected to account for more than half of the sportswear market's economic profit, marking a huge opportunity for these rising players to solidify their influence. To build on this momentum, they require cutting-edge technologies to compete successfully with long-standing market giants.
Browzwear gives challenger brands access to powerful digital tools and workflows that help them create standout product presentations and craft unique brand stories. These solutions empower smaller brands to innovate faster, develop eye-catching products, and share their narratives across the right channels. All while boosting consumer engagement and building market presence.
Inventory challenges such as excess stock, stock-outs, and margin pressures are significant issues for brands, making technology a crucial tool for achieving inventory excellence. End-to-end planning tools are essential to support agile supply chains that can adapt to rapidly changing demands.
Browzwear’s digital solutions connect the dots across the entire supply chain, enabling brands to streamline operations, plan more effectively, and reduce overproduction. This ensures that the right products reach the market at the right time, minimizing inefficiencies and maximizing profitability.
Aligning inventory management with sustainability goals is equally important. Browzwear’s platform enhances operational efficiency and supports sustainable practices, helping brands meet regulatory requirements while maintaining profitability. With these tools, inventory challenges can be transformed into opportunities for growth and innovation.
The first step toward improving the in-store shopping experience is to empower store associates. Giving them the tools they need to connect with customers and create tailored experiences is critical, especially as in-person shopping gains traction. Well-equipped sales teams may form deeper, more lasting relationships with customers.
Browzwear helps brands train and empower their store associates to share tailored updates with customers as digital designs move through production and into stores. This approach strengthens the relationship between brands and their customers. And improves the employee experience, resulting in a positive cycle of engagement and satisfaction.
The seamless integration of digital and physical touchpoints is important to the process. By providing real-time updates to sales teams, businesses can bridge the gap between digital approvals and in-store availability, resulting in a unique and personalized customer journey.
Technology is key to breaking down barriers in the fashion value chain and driving sustainability forward. The industry’s fragmentation and consumers' hesitation to pay more for sustainable products are major challenges, which is why practical solutions that seamlessly integrate sustainability into existing workflows are so important.
Browzwear’s platform enables brands to achieve sustainability goals as a part of their design and production workflows. By streamlining operations, the tools make waste reduction a natural outcome, allowing brands to lower their environmental impact without adding complexity to their processes.
The need for collective action has never been more urgent—the accelerating climate crisis demands immediate attention. Browzwear gives brands the tools they need to be part of the solution while still achieving their business goals. By focusing on efficiency and sustainability, the fashion industry can make real progress toward decarbonization and create a measurable impact.
AI can completely reshape how shoppers discover fashion and engage with brands, especially when consumers are often overwhelmed by too many choices. By using AI-powered curation, brands can connect with their audiences more effectively, offering options that are relevant to their preferences.
Browzwear empowers fashion brands to respond to market demands faster and more precisely. Integrating AI insights into the style creation process helps uncover emerging trends and surface the right styles to consumers in a dynamic and personalized manner.
There is also significant potential in partnerships between Browzwear and AI-driven e-commerce platforms to integrate style generation and enhance online sales performance. By combining AI capabilities with Browzwear’s tools, brands can transform the discovery process, offering curated options that align with consumer preferences and market shifts.
Brands that tailor their product, channel, and marketing strategies will be positioned to succeed. Scaling up more styles, on the other hand, can be expensive and complicated, leaving brands unable to respond swiftly to market demand. Without effective tools, teams struggle to explore innovative possibilities and match their marketing and sales strategies. This inefficiency can hinder growth and reduce the ability to stay competitive.
With Browzwear’s tools, companies can visualize, iterate, and perfect designs quickly, make data-driven decisions faster, and explore innovative marketing and sales strategies, all while reducing waste and time to market. This combination of agility and precision empowers brands to adapt and thrive in an increasingly dynamic fashion landscape.
