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How Can 3D Technologies Impact the Fashion Industry?


The apparel industry is built on a solid foundation of creative and self-expression and is slowly but surely embracing the innovative technology in order to keep up with the evolving consumer and retail landscape. By opening their doors to a variety of 3D CAD technology and implementing digital workflows across their business models, apparel organizations are able to accelerate their time to market while at the same time maximize their efficiencies in communication and production.

Here are 4 ways that technology is fundamentally reshaping the fashion industry as we dive into a new digital era:

1. Facilitating On-Demand Production

Over-production is one of the biggest challenges faced by the apparel industry today, and with the evolving trends, it can be challenging for apparel companies to keep up. However, apparel organizations can rapidly jump on changing trends with 3D clothing design softwares specifically with VStitcher . The software allows them to create accurate digital samples showcasing endless variations from seams, pockets, and layers to fabric properties and material visualization. This helps organizations produce on-trend and accurate garments on demand on a made-to-order basis instead of creating an entire collection that will eventually become obsolete.

2. Enabling Virtual Merchandising

With the apparel industry moving towards a digital future, retailers and social media platforms are pioneers in creating an immersive and interactive shopping experience for consumers. VStitcher’s 3D visualization capabilities enable consumers to “wear and try on” their digital garment, accurately reflecting their body, shape, and size, as well as taking into account how the fabric fits, drapes, and folds. This ultimately leads to reduced shipping costs, a less cramped closet as consumers can buy higher quality and more tailored garments that will last longer, and finally, reduced returns due to increased customer satisfaction.

3. Promoting Sustainable Business Practices

In order to combat fashion’s growing waste crisis, many creatives in the industry have embraced 3D technology as with Browzwear’s true-to-life 3D software, apparel companies can effectively execute an entirely digital sampling process and reduce up to 80% of fabric waste. By utilizing Browzwear Environmental Impact Calculator it enables apparel organizations to determine the amount of carbon dioxide and water you save by increasing the number of styles that you develop in 3D. The ability to take advantage of a 3D digital twin of the physical garment means that fewer approval iterations are required to achieve the desired result.

4. Faster Time to Market

One of the many benefits of 3D CAD , is that is enables apparel designers and apparel brands can make confident decisions when validating their garments’ fit and styling. Leveraging a digital twin of the physical garments removes doubt or room for errors. Therefore, by spending less time creating a physical sample, designers can now focus on creating higher-quality garments and getting them to the market faster.

Without a doubt, 3D technology is changing the game within the apparel industry. With the advanced digital tools within the market, it is in the best interest of apparel organizations to take part in the digital transformation and reap the benefits that 3D CAD has to offer, as it will help them become more agile and responsive to the changing trends of the market.

If you’re ready to explore the world of 3D fashion design and achieve your creative potential, schedule a demo to see Browzwear’s 3D fashion design software in action.

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