Events

Webinar: Accelerate Fashion's Digital Pipeline With VNTANA & Browzwear

Written by Browzwear Marketing Team | Aug 14, 2025 6:00:00 PM

In our recent webinar, Browzwear and VNTANA teamed up to show fashion brands how to unlock the full value of their digital product development investments, transforming digital assets from design tools into powerful, end-to-end business drivers.

This session explored how connecting Browzwear’s design and collaboration solutions with VNTANA’s 3D asset management and distribution platform creates a seamless pipeline from first concept to customer engagement.

Watch the full webinar below to see the workflow in action.

The Challenge: Stalled 3D Adoption

As Ben Conway, Co-Founder of VNTANA, explained, many brands start their 3D journey strong but hit a plateau. A major reason is that 3D files often remain siloed within digital product creation teams, leaving merchandising, sales, and marketing without access to them or the tools to leverage them.

This limits adoption, slows ROI, and prevents 3D from becoming a company-wide advantage.

The Solution: A Connected End-to-End Pipeline

Browzwear’s Role

Savio Thomas, Solution Consultant at Browzwear, demonstrated how VStitcher empowers designers to:

  • Quickly update garments with new details

  • Automate colorway creation using Stylezone’s AI-powered Colorway Generator

  • Maintain visual consistency with Virtual Quality Standards

  • Collaborate across internal and external teams in a secure, cloud-based environment

VNTANA’s Role

Erin Sudeck, VP of Product at VNTANA, showcased how their platform:

  • Centralizes 3D assets for easy access across teams

  • Optimizes file sizes for the web without losing visual quality

  • Distributes assets to downstream channels—e-commerce, wholesale portals, digital showrooms, and AR/VR experiences

  • Adds interactive features like hotspots and metadata to tell a richer product story

Key Takeaways from the Live Demo

  1. From VStitcher to Stylezone:
    Designers can make rapid design changes, automate bulk colorway generation, and prepare high-quality, standardized visuals for review.

  2. From Stylezone to VNTANA:
    With the VNTANA plugin for VStitcher, teams can upload assets directly into a centralized library, which is ready for optimization, sharing, and embedding.

  3. Unlocking Go-to-Market Potential:
    Optimized 3D assets can be used in:

    • Interactive B2B showrooms

    • Wholesale platforms like NuOrder

    • E-commerce product pages with 3D viewers and AR

    • Collaborative platforms like Miro

Why Use Both Platforms?

While Stylezone excels at collaborative design reviews and AI-powered iteration, VNTANA specializes in making 3D assets usable across all go-to-market channels, including those outside the Browzwear ecosystem. Together, they ensure your 3D pipeline:

  • Speeds up decision-making

  • Eliminates duplicated work

  • Expands ROI beyond design teams

What’s Next

Both companies are exploring deeper integration to make workflows even more seamless—syncing metadata, unifying comments, and ensuring updates flow effortlessly between platforms. Connecting your design, collaboration, and distribution tools ensures your digital twins work harder, speeding time to market, cutting costs, and creating immersive experiences for buyers and customers alike.