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The CEO Magazine: High Fashion International's Transformation: Innovation, Sustainability, and Virtual Solutions

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Will Lam, Managing Director of High Fashion International, discusses the company's approach to business transformation and success. With a strong emphasis on long-term partnerships, the company provides a one-stop service from fabric development to garment production, relying on loyal employees and a client-centered approach. 

High Fashion's integration of digital tools, like Browzwear's VStitcher and Stylezone, enables 3D garment visualization, faster design-to-market timelines, and reduced waste. Lam also highlights the company's commitment to sustainability, exemplified by its solar-powered factory and environmental initiatives. The company's vision includes creating an International Fashion Centre for industry collaboration and innovation. 

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