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Women's Wear Daily: Fashion Retail Adapts to the Digital Divide: Innovations in Sizing, Fit, and Visualization

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As the pandemic accelerates the shift to digital commerce, retailers are embracing emerging technologies to enhance customer experiences. Companies like 3DLook are introducing body-shape analytics, allowing brands to understand customer proportions and designs that align better with diverse body types. 

Browzwear's hyper-realistic avatar "Olivia" brings more realism to virtual product displays, streamlining prototyping, approval processes, and production. Retailers recognize that digitization is not only a valid alternative but a business advantage that boosts efficiency and sales. Top digitally mature retailers are witnessing significant growth, reflecting the industry's shift towards digital technologies. Explore the industry's shift towards digital tech. 

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