Live Talk: Trust the Twin. Approve Faster. Make Smarter.

In Browzwear’s first-ever LinkedIn Live session, CRO Craig Planson and CEO Greg Hanson had an open conversation about how digital product development is evolving and how brands can lead the transformation instead of reacting to it. Here's a breakdown of key takeaways from the session.

Here's a breakdown of key takeaways from the session.

Trust the Virtual Twin

At the heart of Browzwear’s approach is the virtual twin - a trusted, accurate, production-ready digital representation of a garment. It’s not just a pretty picture. When done right, it includes everything from trims, colors, and fabric behavior to comments, cost data, and PLM integration. As Greg put it, “It’s like a sealed prototype in digital form.”

A trusted twin enables:

• First-time-right outcomes (95% success rate among top customers)

• Faster approvals across teams and geographies

• Better collaboration between brands and vendors

• Scalable workflows that reduce reliance on physical samples

First-Time-Right: A Mindset Shift

Reducing physical prototypes isn’t just about saving money, it’s about accelerating decision-making. But speed alone isn’t enough. As Greg emphasized, “If you’re just shifting time from one step to another, you haven’t solved the problem.”

Instead, building a reusable library of trusted digital assets is the key. It allows teams to:

• Save time across the design-to-manufacturing pipeline

• Trust what they see on screen

• Confidently skip unnecessary sample iterations

AI + Trusted Digital Assets = Smarter Workflows

Craig and Greg agreed that AI is only as good as the data it’s trained on. A reliable virtual twin becomes the foundation for trainable AI assets that drive real productivity.

This means:

• Smarter ideation

• Faster iteration cycles

• AI recommendations based on real-world product data

• Seamless integration with PLM and supply chain systems

As Greg put it, “Accuracy in = accuracy out. You can’t unlock AI’s full potential without trusted digital inputs.”

Openness Is the Way Forward

Unlike closed ecosystems or walled gardens, Browzwear’s open platform is designed for flexibility. Whether customers use Photoshop, Illustrator, Sora, Miro, or third-party ideation tools, Browzwear connects the dots, so teams can work faster without context switching.

“We’re not here to be the only solution,” said Craig. “We’re here to be the best partner, whether you’re designing, manufacturing, or selling.”

Driving Adoption and Industry Change

Technology isn’t the barrier, adoption is. That’s why Browzwear works closely with customers to align internal teams, onboard vendors, and build confidence through trust workshops.

With this approach, brands unlock:

• 10x productivity from technical teams

• Streamlined brand-vendor submissions

• Trusted fit across styles and regions

• Clear ROI through measurable outcomes

As Craig summed it up: “We’re competing with physical samples more than anything else, and there’s so much to gain if we get everyone on the same page.”

What’s Next?

This session was just the beginning. Expect more live conversations from Browzwear on how to drive digital transformation, build open ecosystems, and scale innovation without sacrificing accuracy.

Want to experience it firsthand?