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Browzwear Welcomes Lior Hakimi as Chief Financial Officer, Ready to Redefine the Fashion Technology Industry


Tel Aviv, September 28, 2023 – Browzwear, a pioneer in 3D digital solutions for the fashion industry, announced Lior Hakimi as its new Chief Financial Officer (CFO). Lior brings significant financial leadership and innovation expertise, positioning him to accelerate Browzwear's growth and redefine the fashion technology sector. 

Lior's career has showcased his dedication to financial leadership and navigating dynamic, tech-driven industries. Starting at PWC Israel, he honed financial accounting expertise and gained insights into high-tech financial management. Later, as Vice President of Finance at Optimove, Lior built and led a dedicated team that drove financial and operational excellence. This played a pivotal role in contributing significantly to Optimove's remarkable growth, which included successfully leading fundamental fund-raising and orchestrating strategic acquisitions. 

His background in financial strategy, leadership and fund management, uniquely qualifies him to lead Browzwear's financial initiatives. Lior's motivation to join Browzwear is rooted in the company's commitment to disrupting the industry through end-to-end digital transformation, reflecting its visionary approach to the future of fashion. "I'm super passionate about innovation and efficiency, making Browzwear an ideal fit for me," he commented. 

As CFO, Lior will leverage his extensive financial experience to facilitate Browzwear's expansion and collaborate with the leadership team to achieve its growth objectives, ensuring that the company continues to excel in the dynamic fashion technology industry. 

The fashion technology sector faces challenges and opportunities, including evolving consumer preferences and sustainability concerns. Browzwear, a digital transformation partner to prominent global apparel brands and manufacturers, tackles these hurdles through cutting-edge 3D solutions, reducing waste, and accelerating time-to-market.   

With Lior’s guidance, the company will allocate resources to ongoing research and development efforts, ensuring that they remain in sync with the dynamic needs of fashion brands and their consumers, all while making sustainability a top priority. Moreover, the company will harness strategic partnerships to nurture innovation. 

“Browzwear's future is built on a solid financial foundation and strategic decisions. Together, we will navigate the dynamic fashion technology landscape, seizing opportunities and overcoming challenges” he commented. 

"I am excited about the potential that lies ahead, and I look forward to collaborating with all stakeholders to drive Browzwear's growth, create value, and shape the future of the fashion industry," Lior concluded. 



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