Fashion United: The Evolution of Trend Forecasting in the Age of AI and Social Media

The traditional role of trend forecasters in the fashion industry is being challenged by AI and social media. While AI tools can quickly identify immediate trends through social media scraping, industry experts argue that deep, nuanced, and underground trends remain the domain of human forecasters. 

Digital native brands are leveraging AI to respond rapidly to current street fashion, but larger brands are turning to trend forecasters to navigate broader shifts in consumer demands and societal contexts. The future of trend forecasting involves a balance between quick response and longer-term insights.