Sourcing Journal: Denim's Digital Evolution and Technological Advancements in the Fashion Industry

Denim has transformed through technological innovations, including stretch, performance, and sustainability improvements, with the ability to create garments digitally and employ robots for production. The COVID-19 pandemic accelerated the need for digital adaptation and remote collaboration, prompting companies like Browzwear and Jeanologia to enhance their 3D design and finishing systems.

While 3D design adoption surged due to the pandemic, its future lies in minimizing waste and enhancing collaboration rather than eliminating samples. Advances like aerogel-infused denim address consumer demands for functional and sustainable apparel, driving willingness to pay a premium for these innovations.