About the Company

Since 1880, Tendam has been at the forefront of innovation, transforming the textile industry into a unique omni-channel ecosystem that maximizes consumer potential. The talent, effort, and dedication of Tendam’s team are the driving forces behind their enduring success.

Tendam owns twelve iconic private label brands, including Women’secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Dash and Stars, OOTO, HI&BYE, Milano, and Fifty.

In addition to its own brands, Tendam collaborates with over 160 third-party brands, expanding its reach through a multi-brand omnichannel platform.

Tendam values the integration of brick-and-mortar and e-commerce, with a presence in over 1,800 points of sale across nearly 80 countries and 4 continents.

Maximizing Speed-to-Market with 3D Technology

Tendam, a leading fashion retailer, consistently seeks ways to enhance speed, efficiency, and sustainability. By adopting Browzwear 3D technology, Tendam has significantly accelerated its speed to market while enabling designers to work more efficiently. It also plays a crucial role in Tendam’s sustainability strategy, reducing waste and minimizing its carbon footprint.

At Springfield, one of Tendam’s brands, 3D technology has transformed daily operations. It allows faster production of more realistic samples, leading to better decision-making in less time. Tendam measures the impact of 3D technology through various metrics, including reduced development time and sample savings.

Enhancing Creativity and Reducing Samples with VStitcher

By working with Browzwear, design teams can now visualize how garments will look on an avatar with the same measurements as their fitting model, adding a new dimension to the creative process.

"A key advantage is Browzwear's ability to validate fabrics, ensuring they have the same physical properties as the real ones. This allows us to conduct accurate fitting processes, significantly reducing the number of samples needed for approval." - says Ana Rueda, pattern designer at Women'secret.

Streamlining Team Communication with Stylezone

Browzwear’s Stylezone platform has streamlined communication for Women'secret, simplifying approvals and enabling seamless collaboration between design and purchasing teams across different cities.

With 3D images, product details and sizing are finalized quickly, allowing the Women'secret franchise team to sell products earlier without waiting for physical samples.

"We've been working with Browzwear less than a year now, but it's clear to us that the improvements are significant." - says Marta Miguel, 3D Designer at Women'secret. The merchandising team now optimizes store space more efficiently. And the e-commerce team uses 3D renders as a powerful sales tool for customers.

Staying Ahead in Fashion with the Browzwear Support Team

"It was clear to us that we needed a supportive partner to adopt and implement a new 3D technology. Among all the partners that we were considering, Browzwear offered the best support team. " - says Paloma Puente, Project Manager at Tendam.

"And also because we had the opportunity to access Browzwear University - a public platform that offers training even before official sessions—further reinforced their choice." - says Nuria Dias, Design Director at Women'secret.

For those new to 3D design, Tendam emphasizes the importance of progressing step by step and choosing a partner with strong technical support. The integration of 3D and AI is poised to transform the fashion industry and reshape how brands engage with consumers. Tendam believes that embracing innovation is essential to leading the market—falling behind is not an option.